Welcome to the Staffbase Internal Communication Masterclass. The units in this class are designed to show internal communicators how to unlock the full power of their role. We dive into 4 key areas: Strategy, Communication, Engagement, and Optimization.
Want to know where you stand? You can test the maturity of your internal communications here. The results will show you which aspects of your superpower could use some extra training. And we developed these classes exactly for this purpose: to cater to your training needs.
We hope you enjoy this content!
Internal Communication Masterclass Lessons on Strategy:
1. Setting Goals for Internal Communications (5 Minutes)
Internal communicators can be key to supporting stakeholders in meeting their communication goals. That's why it's important that they know how to best support such requests. In this video you'll learn how to define goals for internal comms, how to involve stakeholders, and how to create SMART outcomes.
Looking for a quick summary? Check out this blog post on Setting Internal Communication Goals.
2. Understand Your Internal Audience (8 Minutes)
Too much noise and irrelevant information are common barriers to successful communication. This video shows you one of the key ways to solve this problem by better understanding and segmenting your audience. And we've created an easy model to help you reach this goal.
Looking for a quick summary? Check out this blog post on Audience Segmentation in Internal Communications.
3. Creating Powerful Messages (8 Minutes)
The right message gets your audience to see that it’s a good idea to do the things we’d like them to do. This video walks you through a 3-step process of Framing, Narrative, and Message that has proven to be very helpful for the development of effective messages for employee communications.
Looking for a quick summary? Check out this blog post on Creating Powerful Internal Communication Messages.
4. How to Get More Resources for Internal Communication (9 Minutes)
Comms are hard to measure, which makes it more challenging for comms teams to get the resources they need to do their job. In this video, we will look at three aspects to help internal communicators get the budget they need: their role, their internal influence, and how that helps them get the resources they need.
Looking for a quick summary? Check out this blog post on How to Get More Resources for Internal Comms.
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Internal Communication Masterclass Lessons on Communication:
5. How to Master Internal Communication Planning (10 Minutes)
Imagine seeing major bad news side-by-side to fun photos of a team event on your internal comms platform. To employees, that can look sloppy or even insensitive. That's why communications planning is one of the most important but often overlooked daily challenges of internal communication. In this video, we will look at how you can master planning your internal comms.
Looking for a quick summary? Check out this blog post on communication planning.
6. The Right Channel Mix for Internal Communications (8 Minutes)
If you have to send a difficult message to your employees, choosing the right channel can make all the difference. Comms has to communicate many different types of messages, suited for many different types of channels - while also staying on top of everything. This can be a challenge for communicators. In this video, we look at why internal communications needs a channel mix, how to find the right channel for your message, the right channel mix, and how you can manage it all.
Looking for a quick summary? Check out this blog post on finding the right channel mix for internal communications.
7. Unlocking Content Formats for Internal Communication (8 Minutes)
Another major challenge for internal communicators is the sheer volume of content that is already competing for the attention of employees. So how can we make sure our content stands out? In this video, we look at how internal communicators can let content formats work together to make sure their messages reach their employees. We also look at how to create content that really engages employees, and how to leverage the power of storytelling.
Looking for a quick summary? Check out this blog post on how to create engaging internal comms content.
8. How to Enable Your Organization for Internal Communication (8 Minutes)
Everyone in your organization is a communicator. And as an internal communicator, it is part of the job to empower your colleagues to communicate more clearly and strategically. In this video, we talk about enabling 3 core groups in your organization: Top leadership and CEOs, line managers, and internal publishers.
Looking for a quick summary? Check out this blog post on how to enable your organization for internal communication.
Internal Communication Masterclass Lessons on Engagement:
9. Amplifying Employee Voices through Internal Communications
Many organizations have understood the importance of listening to their employees' voices. However, the efforts often stop at the annual employee survey. In this video, we look at the impact of employee voice on organizations, why it’s so important for internal comms, and what internal communicators can do.
Looking for a quick summary? Check out this blog post on amplifying employee voice for internal communication.
10. Interaction and Gamification for Internal Communication
Interaction is an important part of internal communication because it helps employees really understand the content and feel engaged with the organization. The challenge? It's difficult to plan. Let's take a closer look at the strategic value of interaction, how to make your content interactive, and how you can get started.
Looking for a quick summary? Check out this blog post on Interaction and Gamification for Internal Communications.
11. The Power of Employee Services for Internal Communication
Communication platforms can be powerful tools, especially when we use them to offer helpful services and self-services to our employees. What can you do here? Here are 10 examples:
Looking for a quick summary? Check out this blogpost on The Power of Employee Services.
Internal Communication Masterclass Lessons on Optimization:
12. Starting with Measurement for Internal Communication
Measurement is a challenging topic for many internal communicators. And that can make it difficult to understand where to even begin. Let's take a look at how to think about measurement, how to set benchmarks, and metrics available to comms.
Looking for a quick summary? Check out this blogpost on How To Measure Internal Communications — Practical Advice.
13. How to Build the Best Team for Internal Communications
Download: Internal Communication Masterclass Template Collection
We've also created an Internal Comms Strategy Template Collection, with helpful templates and links to resources for your internal communication strategy. Click on the image below to download it!