The aim was to reach employees, both desk and non-desk workers, with the same message and at the same time.
With a growing workforce and multiple locations across the globe, BrewDog needed to bring their employees together remotely.
Employees should be alerted to new product launches and initiatives at the same time that they go live for customers on social media.
Well-being and mental health was a focus for BrewDog, particularly in the midst of a pandemic. Support needed to be easily accessible for everyone.