Owning Their Narrative
They needed a way to cut through the noise and deliver their message directly to employees. They needed an employee app to communicate a consistent narrative across the organization.
ALDI Australia’s workforce is comprised of 16,000+ workers across 580+ locations. This includes cashiers, the warehouse crews, drivers, as well as the head office team.
They needed a way to not only connect and engage with their employees, but for their employees to connect and engage with each other. A change was needed to ensure the right message was getting to the right people at the right time.
Information and administrative tasks were being handled by one dedicated store manager, and the workload was overwhelming. They needed a way to streamline processes and make information quick and easy to find for all of their employees.