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Headquarters:
Cantoria, Spain
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Founded:
2006
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Company size:
5.900+
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Industry:
Architecture & Design
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Cosentino

Cosentino is a global leader in innovative surfaces for architecture and design. With employees in nearly 80 countries, internal communication plays a key role—but it also posed one of the company’s biggest challenges. The solution? A scalable and modern email communication platform powered by Staffbase.

A Small Team, Global Audience, and Little Feedback

The Challenge

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The global workforce required localized and targeted messaging
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Just 3 people were responsible for planning, creating, and sending all internal communications
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No way to track open rates or click-throughs
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No consistent visual identity, due to the lack of an in-house design team
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Our templates save a huge amount of time and still deliver professional-quality content.

Maria Luisa Garcia Perez Global Internal Communications General Manager

Results

85 %
daily active users
73 %
access is made via mobile devices
50 %
employees were already engaging within the first four weeks after launch
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The Solution:

Simple Templates, Clear Structure, Measurable Success

Structured communications calendar for targeted delivery

Over 50 color-coded templates for quick deployment

Smart AI tools for copywriting and design support

Integrated analytics with open rates, clicks, and read time

Anonymous pulse surveys included in every email for instant feedback

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The Outcome:

Lower Effort, Higher Satisfaction, Better Results

A small team efficiently reaches all 5,900 employees

70% average open rate, reflecting high content relevance

Ongoing feedback strengthens two-way communication

A cohesive, professional brand presence across all emails

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Thanks to structured planning and tailored messages, we’ve reached an average open rate of 70%. That’s how we ensure our communication actually resonates with employees.

Maria Luisa Garcia Perez Global Internal Communications General Manager

Discover how Cosentino creates real impact with a lean team

Discover Staffbase Email

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