Diverse Methods & Inadequate Results
Dishoom's varied communication methods, from internal emails to town hall meetings, fell short in achieving effective and cohesive communication.
Environmental & Cost Concerns
Printing and distributing posters incurred high costs (£600 per set) and raised environmental issues, prompting a shift to a more cost-effective digital format.
Limited Engagement Data
Dishoom struggled to measure engagement beyond email open rates and Facebook likes, lacking comprehensive data for informed decision-making.
Dishoom faced challenges with Facebook, deemed outdated for younger workers entering the hospitality industry, leading to a need for a more modern and user-friendly communication platform.
Complex Engagement Measurement
Existing data dashboards failed to provide a clear picture, making it difficult to discern individual interactions and hindering effective engagement tracking.