Founded in 1874 in Rapperswil, Switzerland, Geberit is the European market leader for sanitary products with 26 production plants. Today, around 12,000 employees in 50 countries work for the group. The corporate communications team introduced the new intranet GIN (which stands for Geberit Intranet), which can also be accessed via the app. With the possibility of mobile communication, the role of internal communicators at Geberit is now changing.
GIN allows communicators to not only further develop the framework conditions for the use of the tool, but also to make strategic and operational changes in the intranet without straining the resources of the IT team. The task of communicators has thus changed and no longer consists only of merely communicating news, but also of strategic objectives, measurement, and long-term support of the channel.
Since staff can now participate with likes and comments and several editors can create their own posts, internal communication needs to make sure that all key stakeholders know how to use the tool.
With GIN, internal communicators have the task of managing various stakeholders by supporting them in communicating their content independently but specifically to the desired target group using GIN.
By analyzing comments and feedback, the needs of different stakeholders can be identified and future features and content can be adapted accordingly. Through this exchange, the needs of the workforce and the technical requirements for meeting them are brought together by the internal communicators in order to create the greatest possible relevance.
Roman Sidler Head Corporate Communications & Investor Relations at Geberit