How Max Mara Fashion Group informed, engaged, and aligned their entire workforce

Max Mara Fashion Group, following its tradition of innovation, introduced a new way for communication to enhance collaboration and engagement with its entire workforce. Through the implementation of an employee app, Max Mara Fashion Group connected 5,500+ employees, with more than 3,700 of them actively using the app per week.

Employee App from Fashion Group Max Mara with News and Topics in a mobile phone

Max Mara Fashion Group

Through passion, commitment, and tradition, Max Mara Fashion Group is recognized worldwide as a forerunner of modern prêt-à-porter fashion. Since 1951, the group has designed, manufactured, and distributed fashion through a total of nine brands. Today, they have a network of over 2,500 stores and more than 5,500 employees working across the globe.

Challenges for Max Mara Fashion Group

One central way to communicate

Having a dispersed workforce with employees spread across 105 countries, Max Mara Fashion Group needed one platform that would connect their employees centrally.

Worldwide collaboration

With so many employees spread across different locations, Max Mara Fashion Group needed a solution that would enable more than 50 editors worldwide to collaborate and share information.

Relevant information

One of the biggest challenges Max Mara Fashion Group faced was providing relevant, timely information to employees. They needed to offer comms that focused on their employees location, role, company, and brand.

Branding and customisation

Max Mara Fashion Group needed a platform that reflected their brand values and traditions. They were on the hunt for a solution that would offer the ability to completely customize the app in terms of structure and branding.

Results in Numbers

5500 +

Employees worldwide

79 %

Adoption rate

80 %

Monthly active users

A mobile-first solution that informed, engaged, and aligned an entire workforce

Max Mara Fashion Group’s mobile employee app, MMFG People, is a user-friendly mobile application that engages, connects, and encourages collaboration among their 5,500 dispersed employees spread across 105 countries.

Employee App from Fashion Group Max Mara HRM News and Topics Screen

Employee App from Fashion Group Max Mara Newsfeed

Case Study

A One-Stop Hub for Internal Comms

How Max Mara Fashion Group Informed, Engaged, and Aligned Their Entire Workforce

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Employee App from Fashion Group Max Mara with Screen on coming back to work after the pandemic and an employee with mask looking at her phone

The greatest unexpected benefit:

One of the biggest successes of Max Mara Fashion Group’s MMFG People App has been the ability to connect and engage their entire workforce during the pandemic. In March 2020, when the Covid-19 began shutting down headquarters and retail stores, the HRM Department was able to respond efficiently and effectively to provide daily information, protocols, and dedicated e-learning courses to their employees.

The aim is to stay connected to our employees in this delicate period by not only communicating government and company regulations, but to also engage with them about cultural initiatives such as virtual events, home fitness, food challenges, etc. What we are most proud of is that our team acknowledges that the most important aim of our app is to stay connected to our employees.”

HRM Director at Max Mara Fashion Group

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