At the end of October 2017, former competitors RHI and Magnesita successfully merged to become the world‘s leading supplier of refractory materials and products.
Today, RHI Magnesita has more than 14,000 employees on four continents, working across 35 production sites and more than 70 sales offices. Their workforce manufactures around 120,000 different products and supplies them worldwide to 180 countries, generating over 2.7 billion Euros in sales annually. Clearly the merger of these two industry giants has been a business success, but it didn’t come without challenges.
The app gives employees all the information that matters to them, from local news, to company announcements and guidelines, and go-to documents.
Über 50 Praxisbeispiele aus 10+ Branchen auf einen Blick. Holen Sie sich einen Einblick in 56 Unternehmen, die es geschafft haben, ihre Mitarbeiter*innen in den Mittelpunkt der internen Kommunikation zu stellen.
While the app mainly provides global and local news, there are many other use cases. For example, the CEO has their own news channel where they tell employees about strategic initiatives and report personally and informally about site visits. This direct connection—strengthened by the use of videos—is instrumental in conveying the new corporate culture and creating team spirit.
On the day of the official merger, the new app went live. All 14,000 employees could download a fully-branded touchpoint to their new corporate culture to their smartphones. Today MyRHIMagnesita has become the central information and communication hub for the newly merged company, playing an important role in promoting cultural change. By focusing on employees, the app serves to acknowledge their vital contributions to the company’s worldwide success.
Stefan Rathausky - Senior Vice President of Corporate Communications at RHI Magnesita