On the move: Mastering daily engagement with Transdev's frontline workforce
Transdev Australia
As a global leader in mobility, Transdev is proud to carry over 12 million people a day across all global networks thanks to efficient, easy to use, and environmentally-friendly transportation services that connect people and communities.
Since 1998, Transdev has been the largest provider of multi-modal public transport in Australia and New Zealand, connecting passengers with 271 million trips annually. To streamline operations and enhance workforce cohesion for their geographically dispersed workforce of 6,900 people, Transdev turned to Staffbase, recognizing the critical importance of effective communication.
Challenges
Transdev needed a
communication platform that could connect employees across various locations, especially since many of their employees are frontline workers without regular access to traditional communication tools like email.
They struggled to maintain consistent engagement and effective communication with employees who were often on the move, leading to a need for a more accessible and user-friendly communication tool.
The company sought to simplify communication processes, reduce the need for extensive infrastructure (especially for a widely dispersed workforce), and lower business risks associated with communication challenges.
“Staffbase offered value beyond market competitors. We needed a scalable solution, and Staffbase delivered. The platform’s ease of use and setup, especially for our on-the-run users without email addresses, reduces workload, business risk, and infrastructural costs.”
Results
Meeting Frontline Needs
Transdev achieved remarkable success in connecting their dispersed workforce through Staffbase's user-friendly platform. With 89% employee satisfaction and 85% engagement rates, the solution proved ideal for frontline workers who needed simple, immediate access to company communications.
"Most of our employees are on the front line. They don't need complex setups — just a user profile — and they're connected," explains Marta Romeo, Assistant Communications Manager at Transdev Sydney Light Rail.
Driving Performance Through Communication
Staffbase transformed how Transdev consolidates and shares performance data, especially during quarterly business reviews. The platform enables efficient distribution of technical updates and safety information, creating a direct line between leadership and frontline teams.
"These metrics help our senior leadership team stay connected with what matters most to our frontline employees, ensuring evidence-based decisions that align with their needs," notes Cameron Whalan, Stakeholder Engagement Manager.
Simple Implementation, Maximum Impact
The intuitive nature of Staffbase enabled smooth deployment across Transdev's various transport modes. With minimal training requirements and flexible features, teams quickly adapted the platform to their specific needs.
"The platform is intuitive," notes Marta. "Our admins have the flexibility to experiment, creating best practices that can be shared across different modes of transport."
Building Strong Communities
The platform has become central to Transdev's community-building efforts, supporting initiatives like the PRIDE network and "Journey Maker Awards." The photowall feature has proven particularly successful in connecting new employees across locations.
"The most engagement usually comes from acknowledging people and new starters," shares Marta. "The photowall feature has been especially popular in helping new starters feel connected."
Creating Business Impact
Staffbase's analytics capabilities have enabled Transdev to craft data-driven communication strategies that resonate with their workforce. The platform's scalability and ease of use have made it invaluable for business growth, particularly during expansion projects like Parramatta Light Rail.
"The app helps us see what content resonates with our employees and adjust our strategy accordingly," explains Marta. "This insight bridges the gap between frontline workers and the broader business strategy."
Staffbase offered value beyond market competitors. We needed a scalable solution, and Staffbase delivered. The app‘s adaptability were game-changers, especially when rolling out services. We are geographically distinct workforces, and Staffbase has provided us a conduit. The biggest benefit is the cohesion it brings to the workforce, especially for those who may never meet face-to-face.
Cameron Whalan Stakeholder Engagement Manager at Transdev ANZ
See how Staffbase Email can level-up your communications
Read more inspiring success stories
