There are roughly 427 million non-desk workers in the manufacturing industry, many of whom lack the unified information-sharing and communications systems enjoyed by their desk-bound counterparts.
85% of manufacturing leaders say that speaking to their employees is difficult or very difficult. This is especially problematic when accidents happen on the factory floor, where it’s vital that safety protocols are easily accessible and up to date. Printed safety data sheets can’t alert workforces to potentially hazardous conditions.
With 75% of manufacturers reporting a moderate to severe shortage of skilled workers, the manufacturing workforce is getting smaller and older. Consequently, this demographic lacks the digital intuition needed of new communications technologies that might improve internal comms, while younger workers are choosing different career paths.
Public-access employee terminals or kiosks play a major role in plant floor communications, allowing access to HR materials, time reporting, company calendars, and more. But engagement with these machines is limited and they don’t provide as-needed access to the tools and services employees need to be successful.
A positive safety culture requires regular, company-wide communication that leaders can confirm has been read and understood. An employee app is an effective way of supporting a broad range of health- and safety-related activities and can act as the communication backbone of your safety program.
An employee app allows companies to accurately measure the topics that best engage their multi-generational audience, saving time and money by targeting their comms efforts and and applying digital insights into creating the right content for the right audience. And it provides the two-way communication younger generations demand.
An employee app shares the information your people need directly to their mobile devices—making it readily accessible when and where they need it most. Whether they’re sitting at a desk or working on the factory floor, an app gives them an easy, familiar way to access the comms and services that they require to be their best.
If you’re done relying on unsafe, uninspiring, and old-fashioned methods of workforce communication, isn’t it time to try a tool that’s been proven to do the job right?
Albrecht von Truchsess - Head of Corporate Communications