Award-winning new Masterclass series offers on-demand video modules, a template collection, and new email course
London, England, and New York, NY, February 28, 2022 – Created to support its global community of internal communications professionals, Staffbase, a leading provider of employee communications management solutions, announced today its Internal Communication Masterclass program.
“The world of work, especially relating to employee communication, is so very different than it was just two years ago,” said Tara Jaf, Content Marketing Manager at Staffbase. “The components of this program, that include 13 video modules, free templates to aid in strategic planning, and a new email course, are designed to show internal communicators how to unlock the full power of their role as a key business unit in companies of all sizes.”
About Staffbase Internal Communication Masterclass
Born out of the Staffbase IC Maturity Model, results for participants have shown which aspects of their IC superpowers could use some extra training. So Staffbase developed these classes exactly for this purpose: to cater to the ongoing training needs of the IC community, and to help them get acquainted with the key areas that are part of modern internal communications.
In a series of short video segments (all 10 minutes or less) focusing on Strategy, Communication, Engagement, and Optimization, Staffbase shares expert industry knowledge with colleagues in the IC industry via formats that suit their busy lives.
Topics covered in the Internal Comms Masterclass video segments include:
- Setting Goals for Internal Communications
- Understanding Your Internal Audience
- Creating Powerful Messages for Internal Communications
- How to Get More Resources for Internal Communication
- How to Master Internal Communication Planning
- The Right Channel Mix for Internal Communications
- Unlocking Content Formats for Internal Communications
- How to Enable Your Organization for Internal Communications
- Amplifying Employee Voices through Internal Communications
- Interaction & Gamification for Internal Communications
- The Power of Employee Services for Internal Communications
- Starting with Measurement for Internal Communications (March 2022)
- How to Build Your Best Team for Internal Communications (March 2022)
In addition, this program features The Ultimate Internal Comms Template Collection that includes a Strategy Template, a Messaging Template, a Content Calendar Template, and a soon to be released Measurement Template.
Staffbase has also developed a companion Masterclass email course. Twice a week, those registered will get snackable tips, tricks, and ideas to jumpstart the key learnings in each of the 13 topics covered in the videos.
The Staffbase Masterclass series of videos have already received the 2021 MarCom Awards, taking home the Platinum Award in the Internal Communications Category, and the 2021 Viddy Awards, receiving the Platinum Award in the Non-Broadcast, Long Form Video, Education Category. For a deeper dive into the launch of the full program, check out this recent webinar.
Staffbase is the fastest growing, most experienced employee communications platform provider for enterprise companies. The mobile compatibility of the company’s platform allows employers to securely reach their employees everywhere with reduced complexity — whether in the office, at home, on the factory floor, or on the road. Staffbase solutions give employees greater access to the corporate information that’s relevant to them, along with tools for the modern digital workplace, including existing intranets. With headquarters in Chemnitz, Germany, and offices in Amsterdam, Berlin, Cologne, Dresden, Helsinki, Kelowna, London, Montreal, Munich, New York City, and Vancouver, Staffbase provides branded solutions for more than 1,000 leading companies worldwide who are transforming their employee communications, including Adidas, Audi, Paulaner, Spark Power, UC Health, US LBM, and Vestas. Staffbase has received the 2021 Global Employee App Choice Award and 2022 Choice Award for Intranet and Employee Experience Platforms from ClearBox Consulting and is again the #1 Employee Communications Software on G2. Please visit staffbase.com for more information.
Senior PR Manager