Head of Digital Marketing

Chemnitz − Dresden

We are looking for a Head of Digital Marketing to join the team! In this exciting role you will lead the digital strategy and drive the development of our digital platforms like website, analytics and marketing automation. 

You love to move fast and experiment a lot while keeping focused on data, results and the needs of our local marketing teams in DACH, UK/Benelux/Nordics and the US.

We offer a full-time permanent position and this role is to be located at our offices in Dresden or Chemnitz.

Your Responsibilities:

  • Partner with the CMO, the new VP Marketing, the local marketing teams and the sales development team to develop and activate the Staffbase digital marketing strategy, with a focus on driving demand with large and mid-market enterprises in our priority markets
  • Support brand, digital, content and event-based integrated marketing programs
  • Take ownership of the website and the connected marketing automation platforms (Hubspot with integrations to Salesforce)
  • Work with our data analytics team to establish a reliable measurement and attribution model for all digital marketing activities
  • Provide regional analytics, audience insights, knowledge and strength to help drive initiatives critical to ongoing acquisition, growth and retention of our most valuable prospects, customers and partners
  • Manage key agency and vendor relationships to deliver on the marketing plans
  • Lead and develop a team in line with the growth of the business

Job Requirements:

  • 7+ years of experience in software, and/or web technology companies /leading digital agencies
  • Experience in digital demand-generation and data driven analytics
  • Experience analyzing data and insights with an understanding of the role they play in developing and measuring effective marketing programs
  • Experience conceptualizing creative ideas to product positioning and marketing campaigns
  • You are a highly motivated, driven and self-starting individual who loves to work in a diverse and international team
  • Leadership experience as a team leader or manager