Product Marketing Manager

About Staffbase

At Staffbase we believe that Internal Communication moves people, and people move companies. Our mission is to empower leaders and communicators to drive transformation through internal comms solutions, strategies, and insights. Our most recent Series E funding led by General Atlantic, officially launched us to 🦄  UNICORN 🦄  status!

We’re headquartered in Chemnitz, Germany, with offices in many locations throughout the world, including Vancouver, Kelowna, New York, Amsterdam, London, and several locations in Germany! Our international team counts roughly 600 employees from 45+ nationalities and we have a growing base of 1000+ enterprise customers that want to transform their employee experience. We are rapidly scaling, post-Series E ($115 million funding), have strong-growing revenue, and our customers love us.

As a Product Marketing Manager, you will be a member of the team responsible for telling the story of our product. You will be responsible for driving the go-to-market strategy for our app and intranet products, and being an expert in their respective practical and competitive benefits. 

Success in this role will require an analytical thinker with an ability to build strong partnerships across various functions and businesses. The core of your role will be understanding complex technical concepts and breaking them down in a way that the market will understand them too. You will work closely with both our product and go-to-market teams, facilitating the growth-oriented flow of knowledge across teams.

The Product Marketing team at Staffbase is a fast-growing global team with members around the world. In this role you'll have the opportunity to work with diverse colleagues in a highly dynamic environment. We’re looking for new team members that share our love for learning, aren’t afraid to make mistakes, and like to have fun at work.

What you’ll be doing:

  • Build and manage relationships to product management and be a knowledge base for information on upcoming product developments, their positioning, and demand strategy
  • Own project planning and implementation of product launches across departments, including conducting workshops for sales & customer teams on messaging and positioning, pricing, etc.
  • Conduct market research (buyer personas, messaging, win-loss analysis, in-depth interviews, industry trends, ideal customer profiles, and segmentation)
  • Create and maintain messaging frameworks (buyer personas, customer pain points and needs, use cases, value propositions, and customer outcomes)
  • Spearhead collateral creation based on your frameworks
  • Continually research competitors, including their messaging, business strategy, and feature offerings. Own keeping detailed competitor information up to date
  • Frontline support for sales, partner and customer teams including technical knowledge and positioning expertise

What you need to be successful:

  • Curious, strategic, detail-oriented, and creative
  • Minimum 3 years relevant work experience in product marketing, product management, marketing communications, or business consulting
  • Native-level English speaker (C2)
  • German language skills are a plus
  • Highly analytical
  • Ability to process technical information, customer feedback, team member input, and direction from leadership into strategic and concise output
  • Outstanding communication and interpersonal skills
  • High motivation, flexibility, and the ability to work independently

Our Global Benefits

Employee Stock Option Plan (ESOP)

Staffbase offers you a benefit plan which entitles you to an ownership interest in stock options in the company. We’re in business to create value for our shareholders and we want our employees to benefit from that shared success as well.

Ongoing Learning

We thrive on personal and professional growth. Every employee gets €1,800/$2,200/£1,650 per year to spend on personal and professional development.

Feel Good Fridays

Summertime means extended vacation time at Staffbase! During August we run the 4-days workweek which means that during this month Fridays are off for all employees.


When it comes to your personal life, it’s not our place to dictate your schedule. We offer flexible work-from-home and full- or part-time options.

Parental Leave

We recognize that one of the most special events in an individual’s life is the birth or adoption of a child. We offer paid parental leave options for all employees.

Read more about our benefits here.

We Love Diversity – Equal Employment Opportunity

Our platforms are for everyone, and so is our workplace. We are passionate about equity, inclusion, and diversity at Staffbase. Read more about our policies here.

Berlin, Chemnitz, Cologne, Dresden, Leipzig, Munich