SEA Marketing Manager

Chemnitz − Dresden − Cologne

We are hiring a SEA Marketing Manager to join our Performance Marketing team! As a SEA Marketing Manager you will plan, execute and optimize our search engine advertising (SEA) and ppc campaigns. You will also support the performance marketing team in analysing and reporting the overall success of our paid lead generation campaigns. 

Your heart beats for SEA and you have an analytical mindset? Then please scroll down and apply. This role can be based in any of our offices in Germany (Dresden, Chemnitz or Cologne).

Your tasks include:

  • Take ownership of our SEA channels (Google Ads and Bing Ads) and support their strategic development
  • Plan and implement global / regional SEA marketing campaigns including the creation of text ads
  • Continuously control and optimize SEA campaigns against given performance goals
  • Work together with our design and web development team to create landing pages and improve conversion rates
  • Research and identify relevant keywords for our different products
  • Analyse and observe our competition and strategically relevant keywords
  • Audit and report the performance of our SEA marketing campaigns
  • Support additional search engine marketing initiatives including SEO and Reviewsites
  • Monitor, understand and interpret performance trends that will influence our business and product strategy

Job requirements:

  • Minimum 1-2 years working experience in SEA/PPC ideally in a SaaS, B2B marketing or digital agency environment
  • You have solid experiences with Google Ads and Bing Ads as well as analytics tools and technologies (Keywordplanner, Google Analytics, Google Tag Manager, Hubspot)
  • You have strong written and verbal communication skills in both English and German
  • You are a KPI-driven self-starter hunting for new performance marketing opportunities
  • You have excellent analytical skills and distinct understanding of numbers
  • You show curiosity and passion about lead generation and digital marketing
  • Google Ads and Google Analytics certifications are a plus