Digital Marketing Manager (in Sydney)

About Staffbase

In a polarized world, we inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication so they can thrive in the Narrative Age. Our award-winning communications channels – intranet, employee app and email – deliver experiences that drive engagement and inspire hearts and minds.

We’re headquartered in Chemnitz, Germany, with offices in many locations throughout the world, including New York, London, Berlin and Dresden. Our international team counts more than 750 employees from 45+ nationalities and we have a growing base of 2200+ customers that want to transform their employee experience. We are rapidly scaling, post-Series E ($115 million funding), have strong-growing revenue, and our customers love us.

As our Digital Marketing Manager, you will play a pivotal role in driving customer acquisition and brand growth through innovative and effective digital marketing strategies. You’ll be responsible for owning and executing digital campaigns across multiple channels, refining our marketing funnel, and leveraging data to maximize performance. If you’re passionate about B2B marketing, skilled at generating qualified leads, and thrive in a collaborative, fast-paced environment, this role is perfect for you. This role is based in our Sydney office.

What you'll be doing

  • Planning, implementing, and executing B2B digital marketing campaigns across Paid Search (Google & Bing Ads), Paid Social (LinkedIn, YouTube, Facebook, and emerging platforms), Display, and programmatic channels.
  • Developing and executing strategies for lead acquisition, lead nurturing, account-based marketing (ABM), and brand awareness across digital platforms.
  • Monitoring and analyzing campaign performance metrics to identify trends, uncover opportunities, and optimize ROI.
  • Creating, testing, and refining ad copy, creative assets, and landing pages to improve conversion rates and reduce cost per lead (CPL).
  • Collaborating with internal teams, including content marketing, lifecycle marketing, and sales, to align digital campaigns with broader business objectives.
  • Staying up-to-date on the latest trends in digital marketing, leveraging new tools and technologies to enhance campaign performance.
  • Managing the marketing budget, ensuring efficient spend allocation to drive the highest-quality leads.
  • Analyzing customer data and segmentation to inform campaign strategies and increase engagement.
  • Presenting campaign results, insights, and recommendations to stakeholders across the organization.

What you need to be successful 

  • 3+ years of hands-on experience in digital marketing, ideally within a B2B, SaaS, or digital agency environment.
  • Proven expertise in running paid search and paid social campaigns.
  • Familiarity with marketing automation platforms (HubSpot, Marketo, or Pardot) and CRM systems (Salesforce).
  • Strong analytical skills, with the ability to interpret data and draw actionable insights using tools like Google Analytics, Google Data Studio, and Excel.
  • A creative mindset with the ability to write compelling ad copy and optimize landing pages for conversions.
  • Experience collaborating with cross-functional teams to execute integrated marketing campaigns.
  • Self-motivated, curious, and passionate about digital marketing, with a growth mindset and willingness to learn new tools and tactics.
  • Strong communication skills, including the ability to explain technical concepts to non-technical stakeholders and present findings effectively.

What you'll get

  • Competitive Compensation - we offer attractive salary packages including an Employee Stock Option Plan 
  • Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of 2400 AUD. 
  • Growth Budget - all employees get a yearly budget for external training of 1600 AUD. 
  • Wellbeing - in addition to yearly vacation days of 30 days p.a., we’re running a 4-day work week every year in August with full payment. 
  • Support - we’re offering support on private health insurance. Parents can get 12 weeks of paid parental leave. 
  • Team Building - Regular team and office events including the yearly Staffbase Camp
  • Volunteers Day - you’ll get one day off per year for supporting a social project. We will donate a small amount for that project in addition.
  • Employee Referral Program - one of your friends is a fit to one of our full-time openings? Refer them and get a referral bonus paid.

 

Please note: this role is open for candidates who currently hold authorisation/right to work for any employer in Australia. We are unable to offer sponsorship for this position.

Sydney
Sales