Marketing Manager (in Tokyo)

About Staffbase

We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication. Our industry-leading and award-winning communications channels – intranet, employee app and email solutions – create engaging experiences that connect and empower employees.

Headquartered in Chemnitz, Germany, with offices in Berlin, New York, London, and Minneapolis–St. Paul, our diverse team of 750+ employees supports 2,000+ customers—reaching over 16.4 million employees—in transforming their employee experience.
We are proud to be a Unicorn company—privately valued at over $1 billion—demonstrating strong growth, innovation, and lasting impact in our industry. Together, we’re shaping the future of workplace communication.

At Staffbase, we are on a mission to transform internal communications for companies worldwide, helping them build better workplace experiences. Our innovative SaaS platform is used by leading global organisations to connect, engage, and empower their employees. As we expand our reach, we are looking for a Marketing Manager to focus on the Japan market, acting as a bridge between Japan's marketing operations and our global team. 

The role, reporting into the Country Manager, will focus on developing and executing localised marketing strategies that resonate with the Japanese Audience. You will work closely with the Country Manager and the global teams at Staffbase to ensure alignment with the overall brand messaging and goals. As the go-to person for all marketing initiatives in Japan, you will be responsible for driving brand awareness, lead generation, and growth in this key market.

What You’ll Be Doing

  • Develop and execute Japan-specific marketing strategies to build awareness, engage customers, and generate leads for Staffbase’s products and services
  • Act as a liaison between Japan’s local marketing operations and the global marketing team to ensure seamless communication, alignment, and execution of campaigns
  • Create, localise and manage content for Japan’s digital channels, including website, social media, email campaigns, and events, ensuring cultural relevance and accuracy
  • Support market research to understand customer needs, competitor landscape, and trends specific to Japan
  • Drive lead generation through targeted campaigns, local events, webinars, and content initiatives tailored to Japanese businesses
  • Collaborate with sales, partners, product, and customer success teams in both Japan and globally to ensure marketing efforts are aligned with business goals
  • Track and report on campaign performance in the Japan market, analysing key metrics and adapting strategies to improve results
  • Manage relationships with external partners and vendors in Japan, including local agencies, content creators, and event organisers
  • Stay up to date with the latest marketing trends and best practices in Japan, particularly in the SaaS and internal communications space

What you need to be successful

  • 4+ years of marketing experience, with a strong focus on Japan or Japanese markets
  • Proven ability to work in cross-cultural environments and manage marketing strategies across different regions
  • Experience in digital marketing, including SEO, SEM, social media, and email marketing, with a focus on the Japanese market
  • Proficiency in localising content for Japanese audiences, including knowledge of language, culture, and trends
  • Familiarity with marketing automation platforms (HubSpot, Salesforce, or similar) and CRM systems
  • Strong analytical skills with the ability to track, measure, and report on campaign performance
  • Excellent communication skills in both Japanese and English, with the ability to collaborate effectively across global teams
  • Experience with B2B SaaS marketing is preferred, but not required

Why join us

  • Be part of a growing APAC team driving impactful marketing initiatives
  • Play a key role in shaping the future of internal communications for businesses in Japan and globally
  • Work with a diverse, international team that values collaboration and creativity
  • Join a workplace that prioritizes work-life balance and the well-being of its employees

What you'll get

  • Competitive Compensation - we offer attractive salary packages including an Long Term Incentive Plan
  • Flexibility - we offer flexible working time models and the option of hybrid work
  • Growth Budget - all employees get a yearly budget for external training
  • Wellbeing - in addition to yearly vacation days of 30 days p.a., we’re running a 4-day work week every year in August with full payment. 
  • Support - we’re offering support on private health insurance. Parents can get 12 weeks of paid parental leave.
  • Team Building - Regular team and office events including the yearly Staffbase Camp

If you're an experienced marketing professional with a passion for the Japanese market and a desire to be part of an exciting global team, we'd love to hear from you. Apply today to join Staffbase and help us lead the way in internal communications!

Please note that this is a hybrid work opportunity and as such you will be required to attend the office at least 2 times per week. 

Tokyo
Marketing