Integrated Marketing Specialist (in New York)

About Staffbase

We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication. Our industry-leading and award-winning communications channels – intranet, employee app and email solutions – create engaging experiences that connect and empower employees.

Headquartered in Chemnitz, Germany, with offices in Berlin, New York, London, and Minneapolis–St. Paul, our diverse team of 750+ employees supports 2,000+ customers—reaching over 16.4 million employees—in transforming their employee experience.
We are proud to be a Unicorn company—privately valued at over $1 billion—demonstrating strong growth, innovation, and lasting impact in our industry. Together, we’re shaping the future of workplace communication.

Working closely with the Senior Manager of Integrated Marketing, you will play a critical role in shaping regional marketing programs for North America, ensuring that we operate at peak efficiency and effectiveness. The ideal candidate will have experience with B2B SaaS integrated marketing best practices, processes, and technology.

This is a great opportunity for someone eager to grow their skills in a fast-paced, collaborative environment. You'll be part of a regional, high-impact team that values clarity, ownership, and progress.

 

Important: This is a hybrid role. Core in-office days in our NYC (Tribeca) office are Tuesdays-Thursdays, and it is expected that folks will be in the office a minimum of 3 days per week during core days. 

 

What you’ll be doing

As an Integrated Marketing Specialist, you will be instrumental in executing comprehensive marketing campaigns and managing key initiatives to drive engagement and pipeline. Your responsibilities will include:

  • Owning and executing integrated marketing plans for North American event activations, including but not limited to, owned virtual bootcamps, third-party webinars, and our in-person Comms Club events.
  • Crafting compelling promotional emails and paid social copy, collaborating closely with the channel owners to optimize performance.
  • Securing and managing internal and external speakers for bootcamps and partner webinars.
  • Running owned virtual bootcamp events in the RingCentral platform. 
  • Collaborating with the Integrated Marketing Manager on GTM enablement and promotional materials to ensure GTM buy-in across teams.
  • Extend virtual event value by partnering with Content Marketing on a pre and post-event content plan to support our online community. 
  • Collaborating with Central Marketing to regionalize our global marketing campaigns, aligning with local marketing and sales goals.
  • Staying up-to-date with market conditions and industry trends that drive the North American go-to-market strategies.
  • Maintaining Highspot with relevant campaign resources, ensuring regular upkeep and hygiene.
  • Regularly reviewing reporting and dashboards in Salesforce and Tableau to provide visibility into marketing campaign performance metrics.
  • Presenting comprehensive campaign post-mortems on results, including key learnings and recommendations.
  • Partnering with Revenue and Marketing Operations to improve our reporting and processes where possible, and pulling through those insights to Marketing and Sales teams.

 

What you need to be successful

  • 2 - 3+ years of B2B marketing experience in the technology sector, with a proven ability to execute plans independently and adapt to new tasks as needed.
  • Ability to thrive in a fast-paced work environment with limited direction, adapt to changing priorities, and meet aggressive project timeframes.
  • Strong collaboration skills to interact effectively with key stakeholders across various business groups.
  • Ability to assess and prioritize opportunities, identify "signals from the noise," and drive success effectively.
  • Experience with crafting high-performing marketing copy for emails and paid social that drives engagement and conversions. 
  • Hands-on experience with reporting, analyzing, and optimizing outbound email sequences and top-of-funnel performance.
  • Preference for candidates with expertise using HubSpot, Salesforce, RingCentral, and HighSpot.
  • Excellent communication and presentation skills, with the ability to build trusted relationships across various departments in a business.
  • Bachelor’s degree in Marketing, Business, or a related field.

 

What you'll get

  • Competitive Compensation - we offer attractive salary packages including an Employee Stock Option Plan. 
  • Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $1608. 
  • Growth Budget - all employees get a yearly budget for external training of $1100. 
  • Recharge - 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August to enjoy a summer break (Recharge Fridays).
  • Wellbeing - Monthly Wellbeing Allowance ($40 USD), from fitness to mental health, hobbies to relaxation.
  • Support - we’re offering a 401(k) plan with company match and health plans, including dental & vision. Parents can get 12 weeks of paid parental leave.
  • Team Building - Regular team and office events including the yearly Staffbase Camp
  • Volunteer Day - you’ll get one day off per year for supporting a social project. 
  • Employee Referral Program - one of your friends is a fit for one of our full-time openings? Refer them and get a referral bonus paid.

 

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in New York City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Staffbase's total compensation package for employees. Pay Range: $68,264 - $80,300 base salary per year. In addition, Staffbase provides a variety of benefits to employees, including health insurance coverage, equity, paid parental leave, an employee growth budget, life and disability insurance, a retirement savings plan, wellness days, paid holidays and paid time off (PTO).

New York
Marketing