The Digital Gateway at DHL Group for 600,000 Employees Worldwide

Headquarters:

Bonn, Germany

Founded:

1995
(Deutsche Post AG)

Company size:

approx. 600,000

Industry:

Logistics

DHL Group

DHL Group is a global company with 600,000 employees in 220 countries. The company has introduced Smart Connect aimed to offer all employees a uniform digital and, above all, global communications platform as a gateway to the digital corporate world. Desk employees as well as operational employees such as mail and parcel delivery staff without a digital workplace now have access to the company intranet with their private smartphones, tablets, or PCs.

The most important success factor in the introduction of new digital solutions is “enabling employees,” which DHL Group has solved with a 4C engagement concept: Smart Campaign, Smart Curriculum, Smart Center, and Smart Communities.

Challenges

Non-Desk Workers

300,000 frontline employees had no access to the company-wide intranet.

Digital Change

Employees without intranet access were excluded from digital progress.

Speed

The project shouldn’t need much coordination effort to provide quick results and should be easily expandable.

Personalization

All employees should be reachable with personalized information (including push notifications).

The Smart Connect app is a game changer creating a fully new employee experience. For the first time, all 600,000 Colleagues across the DHL Group can access the information and apps they need on a single platform where and whenever they want.”

Frank Schmalfeldt Vice President Employee Experience, DHL Group

Smart Connect in Numbers

406734

activated Users
(Smart Connect)

282991

monthly active Users
(Smart Connect)

220

countries where Smart Connect has been enrolled

different interface languages can be chosen within the platform

4C Engagement Concept

Smart Campaign

The global rollout campaign to make all employees aware of Smart Connect.

Smart Curriculum

A series of videos and simple e-learning sessions explaining the use cases of the new platform.

Smart Center

The place to find all information and use cases about the Smart Connect.

Smart Communities

The ability of the entire workforce to exchange information with each other digitally.

Critical Success Factors

Holistic solution

An Integrated Employee Experience Platform replaces widespread tool usage.

Simplicity

Staffbase as a unified Front Door Intranet, employee experience platform, and gateway to the new Smart Connect. It features optionally personalized content for all users (for example, global news on company strategy, a global employee survey, local content in local language), available on both mobile and desktop devices.

Discover Staffbase Intranet

Professional project management

Smart Connect is guided by a central, agile project team consisting of members from HR, IT, Internal Communications, and other divisions, all supported by champions from the different countries DHL acts in.

Whether it's news, search information, services, or employee social walls: relevance and digital user behavior differ among target groups, geographies, and job profiles. Smart Connect encompasses everything and provides the backbone to deliver relevant content to all our 600,000 colleagues worldwide.

Steffen Henke SVP Digital & Employee Communications at DHL Group

How the employee experience platform "Smart Workspace" replaced a complex tool mix

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