Relevant employee communication for every employee — the Geberit intranet makes it possible

About the Company

Headquarters:

Rapperswil-Jona, Switzerland

Founded:

1874

Company size:

ca. 12,000

Industry:

Production company

Geberit

Founded in 1874 in Rapperswil, Switzerland, Geberit is the European market leader for sanitary products with 26 production plants. Today, around 12,000 employees in 50 countries work for the group. The corporate communications team introduced the new intranet GIN (which stands for Geberit Intranet), which can also be accessed via the app. With the possibility of mobile communication, the role of internal communicators at Geberit is now changing.

The requirements of a new tool

Mobile access

A mobile version of the platform to reach non-desk workers

Easy Interaction

For employees to engage through likes, comments and surveys

Intuitive operation

Saving time for users and editors searching for information

Flexible access

With jumping-off points to work-relevant programs

"With the new Staffbase front-door intranet, we are not only able to bring office employees closer to Geberit and our culture, but finally we can reach the nearly 7,000 members of or blue-collar workforce."

First successes

8000

Likes in the first 8 months

70 %

Registration rate

550000

Page views in the first 8 months

Changing communication tasks

Tool owners

GIN allows communicators to not only further develop the framework conditions for the use of the tool, but also to make strategic and operational changes in the intranet without straining the resources of the IT team. The task of communicators has thus changed and no longer consists only of merely communicating news, but also of strategic objectives, measurement, and long-term support of the channel.

Enablers

Since staff can now participate with likes and comments and several editors can create their own posts, internal communication needs to make sure that all key stakeholders know how to use the tool.

Advisers

With GIN, internal communicators have the task of managing various stakeholders by supporting them in communicating their content independently but specifically to the desired target group using GIN.

Analysts

By analyzing comments and feedback, the needs of different stakeholders can be identified and future features and content can be adapted accordingly. Through this exchange, the needs of the workforce and the technical requirements for meeting them are brought together by the internal communicators in order to create the greatest possible relevance.