Relevant employee communication for every employee — the Geberit intranet makes it possible
About the Company
Geberit
Founded in 1874 in Rapperswil, Switzerland, Geberit is the European market leader for sanitary products with 26 production plants. Today, around 12,000 employees in 50 countries work for the group. The corporate communications team introduced the new intranet GIN (which stands for Geberit Intranet), which can also be accessed via the app. With the possibility of mobile communication, the role of internal communicators at Geberit is now changing.
The requirements of a new tool
"With the new Staffbase front-door intranet, we are not only able to bring office employees closer to Geberit and our culture, but finally we can reach the nearly 7,000 members of or blue-collar workforce."
First successes
Changing communication tasks
Tool owners
GIN allows communicators to not only further develop the framework conditions for the use of the tool, but also to make strategic and operational changes in the intranet without straining the resources of the IT team. The task of communicators has thus changed and no longer consists only of merely communicating news, but also of strategic objectives, measurement, and long-term support of the channel.
Enablers
Since staff can now participate with likes and comments and several editors can create their own posts, internal communication needs to make sure that all key stakeholders know how to use the tool.
Advisers
With GIN, internal communicators have the task of managing various stakeholders by supporting them in communicating their content independently but specifically to the desired target group using GIN.
Analysts
By analyzing comments and feedback, the needs of different stakeholders can be identified and future features and content can be adapted accordingly. Through this exchange, the needs of the workforce and the technical requirements for meeting them are brought together by the internal communicators in order to create the greatest possible relevance.
Read the whole story
The key to high engagement on our intranet is storytelling. While we are a traditional industrial company, we try to prepare technical content in such a way that the focus is on people.
Roman Sidler Head Corporate Communications & Investor Relations at Geberit
