How to Negotiate Your Internal Comms Salary in Uncertain Times

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When I negotiated my salary for the first time, I was nervous.

I knew that I had delivered on my goals — and exceeded them. And I had a stack of research on other competitors’ salary offerings, as well as data on the industry standard.

Yep, I had enough material to bring to my manager that you’d think I was cramming for a final exam at university.

But if I was so prepared, then why was I nervous about asking for what I deserved?

A gif of comedian Larry David. He wears round glasses and a dark grey jacket. He is outside near a golf course, seated down at a table. He shrugs and says

Need more salary advice? Want to connect with like-minded comms pros going through negotiations? Join Comms-unity, our global Slack group for internal communicators.

And if you’re craving in-person connection, make sure to join us for VOICES in New York City on April 26 and 27 — it’s going to be a blast and I can’t wait to connect with you there. ✨

Further reading: Internal Communication

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As we navigate the midpoint of the decade, a startling paradox has emerged in Australian boardrooms. According to the Executive Priorities for the Next Digital Workplace Era 2026, while Digital Transformation is cited as the top strategic priority for 18% of leaders, the very foundation required to sustain that change, People and Culture, has plummeted to the bottom of the list. It’s now prioritised by only 6% of executives

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