Content creation and message alignment
Drafting newsletters, intranet posts, and leadership updates in multiple languages — tailored to different audiences, tones, and company narratives.
AI Maturity Quiz
Summary and results
Use the score from your results email for tailored recommendations to strengthen your AI approach.
Today's landscape
AI is redefining how work gets done. For internal communicators, it’s opening the door to move from process to impact, in areas like:
Personalization and targeting at scale
Segmenting messages by role, region, or preference to ensure communications resonate authentically.
Feedback and sentiment analysis for insight
Summarizing employee comments, analyzing mood trends, and surfacing real-time insights to guide leadership and communication strategy.
What AI maturity looks like for you
Use your score as a guide and see how you stack up.
AI Curious 0-10
You’re beginning to explore AI and experimenting to see what’s possible — but AI hasn’t made a big impact on your daily work yet.
This is the perfect stage to build confidence by experimenting with a few safe, simple use cases and learning from peers, whether that’s a key person or resource in your organization, or through trusted industry communities and learning networks.
The promise of AI goes far beyond efficiency
Message volume and channel overload make it harder for critical information to cut through in today’s digital workplace. AI can change that—connecting systems, simplifying access, and helping employees find what they need and stay aligned with company goals, wherever they work.
The opportunity at hand
The focus shouldn’t just be on AI’s impact on productivity; it’s about using those time savings to close communication gaps. This requires rethinking the role of internal communication from distribution to strategic enablement.
Our research finds the biggest barrier to scaling is not employees—who are ready—but leaders, who are not steering fast enough.
McKinsey & Company
Superagency in the workplace: Empowering people to unlock AI’s full potential
What AI maturity looks like for IC leaders
The way we search and interact with information has changed dramatically—but the workplace hasn’t caught up. While AI adoption is high in daily life, it remains uneven at work, largely due to gaps in leadership readiness.
The gap matters.
Workers who feel empowered by their tech are 158% more engaged and 61% more likely to stay beyond three years. This puts a bigger responsibility on leaders who manage digital workplace tools.
The other piece of the puzzle?
Collaboration across teams shaping employee experience — especially internal communications, HR, and IT. By connecting systems, personalizing deeply, and improving access, organizations can create a cohesive employee journey that reduces noise for desk workers and elevates the front-line experience.
Here’s what these practices can look like:
Building an information backbone
Consolidate policies and topic pages — and enrich them with metadata by country, role, or format — so AI can surface accurate, relevant answers from a single source of truth.
Personalizing through contextual insights
Leverage employees’ past questions, FAQs, preferred channels, and feedback to tailor responses and content delivery for different audiences with your organization.
Setting guardrails and governance
Create clear accountability for risk, accuracy, and compliance—plus an AI trust hub where teams decide what’s on, off-limits, and how AI engages employees.
Prioritizing narrative over clicks
Use AI to track how understanding of a topic evolves over time—shifting communicators from storytellers to narrative builders.
Ensuring transparency and explainability
Treat AI as a transparent tool, not a black box, so leaders and employees understand where information comes from and why it’s shared.
Coordinating across key teams
Align internal comms, HR, and IT on a trusted AI-native workplace tool. Use shared playbooks to prevent duplication, shadow tools, and fragmented experiences.
Enabling self-service and unified outcomes
Empower employees to use AI for instant answers to everyday questions, while aligning metrics across functions to track engagement, adoption, and impact.
Adapting to different workforces
Support both deskless and desk-based employees—whether through AI-powered podcasts, chat assistants, or tailored content formats.
You’re on your way. Now’s the time to close the AI gap.
AI is reshaping the employee experience—connecting internal communs, HR, and the rest of the digital workplace. You’re part of a larger shift: closing the AI gap to drive adoption and unlock deeper connection and impact.
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