As internal communicators decide which channel is best to engage their people, they can often be turned away from video and audio content, simply because it tends to intimidate those who do not have professional equipment or experience with these channels. Regarding how to overcome those fears and embrace the power of video and audio content, Debbie told us that “you’re not going to create a Hollywood standard movie on your first outing, so let’s accept that.” She noted that the best thing you can do is just pull out your smartphone and film something, and even though it might not be great, next time it will be better.
