Audi Brussels, a key manufacturing plant located in Forest, Belgium, plays a vital role in producing some of the world’s most sought-after luxury vehicles. Staying true to the Audi motto, “Vorsprung durch Technik” (Advancement through Technology), the Brussels branch sought to modernize internal communication by implementing a seamless and innovative solution — the Audi Brussels employee app: My Audi Brussels.

The Challenge: A Communication Gap

In a fast-paced manufacturing environment, clear and effective communication is critical. However, Audi Brussels faced a challenge:

  • There was no single platform that could efficiently inform both production and office employees.
  • Employees needed real-time updates, event notifications, and an easy way to connect with colleagues across departments.
  • The company wanted to foster a stronger sense of community while ensuring that everyone stayed informed and engaged.

The Solution: My Audi Brussels

To address these challenges, Audi Brussels introduced My Audi Brussels, a mobile-first communication platform designed to reach every employee, regardless of their role or location. The Audi Brussels employee app includes:

  • Interactive news channels to keep employees updated on company developments.
  • Event notifications for easy access to important dates and activities.
  • An integrated chat function to improve collaboration and connection.
  • Feedback options to encourage engagement and give employees a voice.

With anytime, anywhere access, My Audi Brussels ensures that every employee—whether in production or the office—stays informed, engaged, and connected.

The Results: A More Connected Workforce

Since the launch of My Audi Brussels, the company has achieved:

  • A unified communication channel that includes all employees.
  • Stronger internal engagement, allowing employees to interact, share feedback, and stay up to date.
  • Alignment with Audi’s core value, demonstrating that technology can drive not just innovation, but also better communication.

This compelling launch video showcases the potential of the Audi app to revolutionize the way employees work and connect.

With My Audi Brussels, Audi has taken another step forward in ensuring that technology serves both the company and its people.