Connect people, content, and tools
Reach teams wherever they work
Send targeted internal emails
Publish once, reach everyone
Measure employee engagement
Onsite updates for your teams
AI-native content management
Personalized audio briefings
Town halls finally reach everyone
Discover how Lansing Building Products transformed internal communication into a business engine - boosting engagement, centralizing communications and recognition, and turning associate ideas into measurable growth.
Headquarters:
Richmond, VA
Founded:
1955
Company size:
1,900+
Industry:
Wholesale & Distribution
Lansing Building Products has been providing exterior building materials to professional contractors for over 70 years. Driven by the values of Respect, Service, and Excellence, the third-generation family-led business believes people make the difference.
Partnering with Staffbase in 2023, Lansing launched LansingHUB — a centralized communication and engagement platform that now connects every associate, drives culture, and strengthens recognition company-wide.
Saving time and money through innovation
The team at Lansing knew that innovation can generate ideas that deliver greater value to its customers. Ideas can come from anywhere at any time, often from associates who are closest to the work day in and day out. They needed a way to capture ideas and feedback directly from those on the floor.
Creating a unified cultural experience
Lansing Building Products’ purpose is to make a positive impact on the lives of others. This includes their customers and associates. They needed a way to ensure that the company values of Respect, Service and Excellence weren't just words. They were put into action.
Connecting deskless and desk-based employees
Over half of Lansing’s workforce are warehouse associates and drivers without company email access, leaving many disconnected from key updates, recognition, and company-wide initiatives. They needed a way to get associates everything they need to do their jobs, regardless of role or location.
Recognizing excellence in all areas
Recognition at Lansing is more than a thank you; it’s cultural reinforcement. The team at Lansing makes a strong effort to recognize others' great work. Not only did they want individuals to be recognized, but they also wanted everyone across the company to share in the appreciation.
People make the difference at Lansing; therefore, it is important that every associate feels connected and informed. The LansingHUB is an outstanding resource for communicating clearly and engaging the whole Lansing team with updates, our guiding principles, and new resources, helping us to deliver the best service to our customers.
Hunter Lansing
President & Chief Executive Officer
97 %
sign-up rate
6 x
recognition submissions
1,000 +
visits/week
Through the Lansing Innovate program, associates submit ideas to improve the associate and customer experience. With LansingHUB, Home Office departments receive submissions directly from the frontline. Recent winning ideas have increased sales through customer growth and improved safety communications to company drivers.
From launch, LansingHUB became the heart of Lansing’s internal communications. The result is an impressive 97% adoption rate, helping connect associates who had previously been hard to reach.
Since moving the TRUE BLUE Recognition Program to LansingHUB, submissions have increased 6x from 25/month to 130+/month. Recognition posts are highlighted on LansingHUB each week, celebrating success across branches and departments.
The HUB gives every associate direct access to company leadership. CEO Hunter Lansing shares monthly messages through “A Note from Hunter” and quarterly town halls. This increased transparency from leadership builds trust and exemplifies the TRUE BLUE behaviors of “communicating clearly.”
The HUB’s “Family Room” feature lets associates share photos and branch experiences, from anniversary celebrations to volunteer events. These posts are completely unfiltered, reflecting a deep sense of trust and respect across the organization.
The team at Staffbase has been exceptional to work with for over three years. Staffbase has helped us make LansingHUB a success. Their team is forward-thinking, responsive, and they provide excellent customer service.
Wes McElroy
Communications Manager, Lansing Building Products
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