Staffbase vs. Mailchimp: Why Internal Communicators Choose Us Over Email Marketing Platforms

So you’re looking to spice up your internal emails with a fancy new email design.

Or maybe you’ve finally got approval to research an internal email tracking tool so you can start measuring your engagement.

The good news: the world is your oyster. 

There are more email platforms than ever, and they are getting more and more sophisticated and user-friendly.

The bad news: most of the email tools out there aren’t designed for internal comms.

That’s because internal communicators have unique needs, security considerations, and workflows that don’t usually work smoothly with an external-facing platform (like Mailchimp, Constant Contact, MyEmma, etc).

Internal communication professionals need purpose-built internal email tools that will help make your job easier—not harder. 

How do we know that?

Well, a lot of our customers migrate from external email marketing tools to Staffbase after realizing the limitations of these external platforms.

And we want to save you time and frustration in finding the best internal email tool for your needs.

Let’s dive in.

Here are five reasons why internal communicators choose Staffbase over external email platforms like Mailchimp:

Disclaimer: Obviously we have some inherent bias, but we do love Mailchimp and think what they do is brilliant. We are comparing our product to theirs because a) they are the industry standard in email tracking and templates for marketers and small businesses, and b) they are externally focused, and therefore markedly different in important ways from our product.

The following comparison also applies to most external email marketing tools like Campaign Monitor, MyEmma, Constant Contact, and others. 

Reason #1: Staffbase Email is built for internal communicators, not marketers

Unlike email marketing tools, Staffbase’s email newsletter designer is, well, designed for you.

Our features are created specifically for internal communications, helping you reach employees in the most effective way possible.

Because we’re in the industry, you can rest assured that we are plugged in and understand industry best practices. We work with thousands of employee communication professionals and are always improving our product based on their feedback.

Here are just some features we’ve purpose-built for the internal comms community, that you won’t find with external marketing tools:

1. Pulse Surveys – Create two-way communication

While Mailchimp recently started offering basic polling capabilities, we’ve optimized our embedded pulse surveys to easily collect feedback directly from employees on anything from content, to organizational changes, policy updates, and more.

You can keep things light with our popular Social Reactions, or use industry-standard style surveys like Employee Net Promoter Score (eNPS).

The surveys are embedded right into the email so employees can respond with a single click directly from their inbox.

That means you don’t need to commission a huge survey to check in with employees—just add a survey question to your email and start collecting.

You can also give employees the opportunity to submit written feedback following any pulse survey question, turning your internal email into a two-way communication channel.

The Bottom Line: We’ve optimized our employee pulse surveys to increase employee engagement and turn your communications into a two-way conversation.