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How the manufacturing giant replaced fragmented internal communication silos with a single source of truth with Staffbase
Headquarters:
Singapore
Founded:
2004
Company size:
2,000
Industry:
Manufacturing
Cladtek is a leading provider of corrosion-resistant alloy (CRA) solutions, specialising in mechanically lined pipe (MLP) and weld overlay cladding. The company offers CRA-clad piping products and services across onshore, offshore, and subsurface applications, including geothermal, carbon capture, and hydrogen storage. Cladtek operates manufacturing facilities in Indonesia, Brazil, and Saudi Arabia and supports a global workforce of 2,000 employees.
Cladtek deployed Staffbase in partnership with Nixfon Technologies, Staffbase's authorised partner for Southeast Asia. Cladtek reached its frontline-heavy workforce by replacing fragmented channels with a single, mobile-first communication layer, giving all employees a direct and reliable way to receive updates across global manufacturing sites.
For a global manufacturer, communication is mission-critical, but 70% of Cladtek's workforce had no access to email. Frontline teams in Batam, Rio, and Dammam were relying on screenshotted memos shared through WhatsApp. Four problems made this unsustainable:
Triple-facility isolation
With the majority of its workforce concentrated across three sites in Indonesia, Brazil, and Saudi Arabia, employees on the shop floor frequently felt cut off from the global business.
The lean team trap
A small global communications team supporting multiple regions became a bottleneck for every HR announcement and operational update.
Fragmented channels
70% of employees had zero access to corporate email, leaving a vast majority of the workforce completely cut off from direct company updates.
The localisation gap
Standard translated memos failed to account for regional cultural norms, causing global messages to miss the mark, misalign teams, or fall entirely flat.
~ 72 %
Registration
80 %
Monthly active users
76 %
Engaged users
Cladtek partnered with Nixfon Technologies, Staffbase’s authorised partner for Southeast Asia, to launch a branded Staffbase Employee App and Intranet. This central digital anchor unifies all 2,000+ employees across international facilities, ensuring everyone operates from the exact same playbook.
The platform bypasses traditional desk-bound barriers by meeting frontline workers where they already are: on their mobile devices.
- Deskless Inclusion: Replaced corporate email requirements with an accessible mobile app for the 70% of workers on the shop floor.
- Hyper-Local Context: Used usage data to tailor content regionally, from Brazil’s facility menus to Batam’s HR training updates.
- Open Door Communication: Established direct, transparent lines from leadership straight to the frontline.
To prevent communication delays, Cladtek handed the keys over to regional teams within Staffbase’s secure, governed framework:
- Empowered Departments: Authorized HR, Operations, and Safety to publish their own real-time updates via localized Spaces, permanently breaking the central comms bottleneck.
- Data-Driven Insights: Replaced guesswork with hard metrics via Staffbase Analytics, allowing teams to track real engagement and reach.
- Unified Culture: Dissolved regional silos to build a measurable, cross-border "One Team" culture.
Operations excellence depends on clarity and consistency. When teams understand priorities and safety expectations in real time, execution improves. A unified platform strengthens that connection, ensuring we operate as one global organisation
This platform provides the direct link between global strategy and daily execution, ensuring priorities are understood across all regions and time zones to drive exceptional customer satisfaction.
If you don’t track, you don't know how to improve—metrics are essential for growth. We wanted our people to understand they are part of something bigger than just the place they show up to work.
With a unified digital foundation in place, Cladtek is evolving the platform from a communication hub into a core driver of operational excellence. Having exceeded its initial engagement benchmarks, the company is expanding its use of Staffbase into the foundation of a broader, integrated digital employee experience.
Armed with real-time data, leadership can continuously refine how they support their deskless workforce. Next steps include expanding direct leadership-to-frontline channels, deploying smarter content targeting based on real usage patterns, and building deeper integrations across HR and operational workflows.
By scaling this decentralised model, Cladtek isn't just maintaining connections across its international facilities - it is future-proofing its culture. Staffbase isn't just a news feed; it is how 2,000+ employees stay connected to the strategy, the team, and each other, ensuring every frontline worker remains visible, valued, and safe.
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