Discover how Toyota Finance Australia improved their internal communications using Staffbase Email, achieving better engagement and streamlined processes.
Headquarters:
Sydney, Australia
Founded:
1982
Company size:
2,000+
Industry:
Financial Services
Toyota Finance Australia (TFA) is Australia’s largest automotive Financier. While they work closely with Toyota Motor Corporation, TFA’s priority is to provide finance, insurance, and fleet management services.
Email is their preferred form of communication to reach their 2,000+ employees, the majority of whom are desk workers. Emma Mulroney, Internal Communications Manager at TFA, is a mighty team of one working hard to create and lead their internal communications strategy. She uses Staffbase Email to send out her team’s weekly newsletter. She was happy with her progress but sought out the help of Staffbase Design Services to take her emails to the next level.
Reach Desk Workers
TFA’s workforce is made up almost entirely of desk workers. Email is their preferred method of communication and they wanted to maximize their reach and readership.
A Team of One
Emma is a mighty team of one working hard to create and lead their internal communications strategy. She knew that design plays a fundamental role in shaping a reader’s perception and engagement. She needed the support of professional design services to level-up her communications.
Increase Engagement
Emma was able to see that her emails were being opened, but she couldn’t tell if employees were actually clicking and interacting. She also couldn’t see if they were reading the entire message, or if they were only glossing over reading what was at the top.
I've used other email platforms previously such as Mailchimp and Vision6, and Staffbase is without a doubt my preferred tool. Staffbase Email is less clunky, links to our Sharepoint sites, is constantly making improvements, has more capabilities, and overall just a much smoother experience.
Emma Mulroney
Internal Communications Manager as Toyota Finance Australia
Recognizing the need for internal communications to match the quality of external marketing emails, Emma was determined to ensure her messages didn‘t get lost in the sea of email fatigue.
She sought to make them stand out in employee inboxes, so she began collaborating with Darin Gad, a Staffbase Senior Graphic & Information Designer with over 15 years of design experience. Darin emphasized it was crucial for her to ensure that the audience remained front and center and that the new design helped increase engagement.
Driven by a passionate interest in Emma‘s objectives, Darin delved deep into understanding her audience and analyzed TFA’s brand guidelines, ensuring the new design would resonate with both Emma‘s vision and the company‘s overarching strategy. Together, they outlined Emma‘s goals and aspirations, aligning them with the brand ethos.
After a thorough evaluation, Emma received four unique design concepts for her review.
“I liked them all! We took bits from each design to create our ideal template. Darin took the time to train us, how to use it and have since checked in to answer questions. She has been really great and helpful.”
The new design was complete and offered readers a much more visually appealing layout.
Emma’s key goal was to better understand the metrics behind her newsletters so that she could make informed decisions and drive TFA’s internal communications strategy. She’s now able to review key metrics and make adjustments accordingly, and save time preparing her weekly newsletters — which is crucial as a one-woman team.
The templates have significantly reduced her content creation time, streamlined her weekly communications, and provided her with actionable insights to progressive increase employee engagement.
See the full design process, including detailed email template examples, when you download the full story (for free).
If you want a team that will spend the time to get to understand what you want to achieve, Staffbase is right for you. Ensure you understand your audience so you can brief your team well. With that, Staffbase will work alongside you to prepare the ideal email template for your organization.
Emma Mulroney
Internal Communications Manager at Toyota Finance Australia
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