Engagement and efficiency boost at Cosentino with Staffbase Email

Find out how Cosentino uses Staffbase Email to optimize internal communication, simplify processes and strengthen engagement within the company.

A person reaches for a book on a tall shelf beside a table. A digital display promotes the "Cosentino Learning Corner" with a form and text.

Headquarters:

Cantoria, Spain

Founded:

1982

Company size:

5,900+

Industry:

Architecture & Design

Cosentino

Cosentino is a global leader in innovative surfaces for architecture and design. With employees in nearly 80 countries, internal communication plays a key role—but it also posed one of the company’s biggest challenges. The solution? A scalable and modern email communication platform powered by Staffbase.

Minimalist bathroom with a sleek, brown freestanding bathtub, light stone walls, and a recessed shelf with toiletries and towels.

A Small Team, Global Audience, and Little Feedback

The Challenge

Worldwide, world

Global Messaging

The global workforce required localized and targeted messaging

Company size icon

Small Team, Big Task

Just 3 people were responsible for planning, creating, and sending all internal communications

Icon analytics

No Performance Insights

No way to track open rates or click-throughs

Brush and pencil icon

Visual Consistency

No consistent visual identity, due to the lack of an in-house design team

Our templates save a huge amount of time and still deliver professional-quality content.

Maria Luisa Garcia Perez
Global Internal Communications General Manager
A person with shoulder-length hair wearing a striped shirt, smiling against a dark blue background.

Results

85 %

daily active users

73 %

access is made via mobile devices

50 %

employees were already engaging within the first four weeks after launch

The Solution

Simple Templates, Clear Structure, Measurable Success

  • Structured communications calendar for targeted delivery

  • Over 50 color-coded templates for quick deployment

  • Smart AI tools for copywriting and design support

  • Integrated analytics with open rates, clicks, and read time

  • Anonymous pulse surveys included in every email for instant feedback

Three newsletter sections: Virtual Coffees, Digital Product Updates, and Organizational Improvements, featuring images of professionals and text details.

The Outcome

Lower Effort, Higher Satisfaction, Better Results

  • A small team efficiently reaches all 5,900 employees

  • 70% average open rate, reflecting high content relevance

  • Ongoing feedback strengthens two-way communication

  • A cohesive, professional brand presence across all emails

Email draft interface showing a template for "Principales Herramientas 2024" with text settings and table of contents options on the right.

Thanks to structured planning and tailored messages, we’ve reached an average open rate of 70%. That’s how we ensure our communication actually resonates with employees.

Maria Luisa Garcia Perez
Global Internal Communications General Manager
A diverse group of people in a modern office meeting room, discussing around a table with laptops and documents.

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