How the PGA TOUR improves internal communication for global teams with Staffbase Email.
Headquarters:
Ponte Vedra Beach, Florida, USA
Founded:
1968
Company size:
1,000
Industry:
Sports
The members of the PGA TOUR come from all over the world. Through their influence in the sport of golf, the PGA TOUR and its network of volunteers have an unparalleled impact on improving local communities. To date, PGA TOUR tournaments have raised more than $3.37 billion in donations to support local organizations.
Outdated Communication
Previous email communication was not engagingly designed. Important information only reached the company’s 1000 worldwide employees through Outlook, leaving both the workforce and the communications department less than satisfied.
Missing Analytics
Even though the team was already using modern tools like video, the success of these efforts could not be measured with Outlook. As a result, the team was unable to showcase the effectiveness of their communication to leadership or demonstrate their contribution to the overall communication strategy.
Limited Staffing Support
Thanks to the intuitive use of the Staffbase Email product, there’s no longer a need for extra effort to create and send professional, cohesively designed emails. This not only saves time but also ensures that employees can finally enjoy reading internal emails.
Engaged Employees
With the new email tool, the PGA's communicators have all the key metrics at their fingertips and can present concrete analyses of the effectiveness of internal communication efforts to the leadership team. The result: engaged employees and greater reach.
The best part is that we can now track reading times. This provides us with valuable insights into how long our employees take to read our emails. Based on this, we’ve adjusted the style and length of the emails we send.”
Dave Cordero
Senior Director of Internal Communications, PGA TOUR
2
Monthly Newsletters
1,000
Employees
4
Locations
Looking for a communication channel relevant to the entire workforce? Gain deeper insights into the communication strategy of the PGA Tour.
We implemented Staffbase in more than ten departments, simply because it’s incredibly easy to onboard and train new employees on the email tool. This saves both time and money.
Dave Cordero
Senior Director of Internal Communications, PGA TOUR
Find out how Geberit, Europe's market leader for sanitary products, transformed its internal communications with Staffbase.
Learn how Brussels Airlines enhanced internal communication for its global workforce. See how Staffbase solutions improved community and analytics.
Heraeus revolutionized their internal communication with a modern mobile-first intranet - replacing an aging SharePoint solution and employee newspaper. For the first time, they are connecting not only office workers but also non-desk workers reliably and directly.