Newsroom

As MEA enterprises accelerate digital transformation and AI adoption, two challenges are converging for the region's largest employers: reaching a distributed, multilingual frontline workforce, and doing so on infrastructure that meets local data residency requirements.

One of the UK's largest homebuilders has improved how it reaches its people — connecting 94% of its workforce through a new mobile-first platform, with broader gains in engagement and retention following

Mister Car Wash, one of the largest car wash companies in the United States, has successfully transformed its frontline employee experience by partnering with Staffbase, a leading provider of employee communication platforms. Through the launch of its branded app, Mister Connect, the company has established a single source of truth for its 7,000+ employees across more than 550 locations in 23 states.

Frank Wolf, co-founder of Staffbase, tells Comms Business how channel partners can help businesses with implementing AI among their frontline workers and the key benefits that they can derive.

Eva Spatz, VP, Head of People Experience at Staffbase, shares her perspective on leading people and culture through the age of AI. Eva discusses overcoming imposter syndrome, the importance of psychological safety, and why human-centricity and AI must go hand in hand. She also highlights the value of mentorship, collaboration, and women supporting one another to succeed in technology leadership.

How is AI changing the way we communicate at work? And what happens to trust when employees can no longer tell whether a message from a leader was actually written by that leader? In this episode of The Future of Less Work, host Nirit Cohen sits down with David Maffei, Senior Vice President and General Manager at Staffbase, to explore what authentic workplace communication means in the age of AI.