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One of the UK's largest homebuilders has improved how it reaches its people — connecting 94% of its workforce through a new mobile-first platform, with broader gains in engagement and retention following

Mister Car Wash, one of the largest car wash companies in the United States, has successfully transformed its frontline employee experience by partnering with Staffbase, a leading provider of employee communication platforms. Through the launch of its branded app, Mister Connect, the company has established a single source of truth for its 7,000+ employees across more than 550 locations in 23 states.

Across this year's winners, including American Electric Power, ALDI SÜD, Australian Red Cross Lifeblood, and Bellway, the organizations leading employee experience have solved what most still can't. They reach every employee, including the frontline, and what sets them apart is whether their people adopt and trust the channels they've built.

As HR has recently taken the helm of AI transformation at many organizations, driving adoption among employees has increasingly become a top priority. But as many workforces have now deployed AI across their practices, the challenge is shifting—it’s no longer just about getting workers to use AI, but doing so in an efficient and effective way that captures its potential.

For the past decade, employers have worked hard to close the gap between office-based and frontline employees. They have invested in wellbeing programmes, communication platforms, digital benefits and employee experience initiatives designed to ensure that everyone, regardless of where they work, feels connected, informed and supported.

Staffbase has been named to Ragan’s HR Technology Hot List, which recognizes standout HR technology providers whose products, platforms and solutions are helping organizations improve the employee experience, support workplace communication, strengthen engagement and deliver meaningful results for employers and employees.