Staffbase ROI Calculator
Start building your business case, based on industry benchmarks and tailored to your workforce.
The results shown here are illustrative projections based on industry benchmarks, standard realization factors, and the inputs provided. They are not a guarantee, offer, or commitment, are not indicative of Staffbase pricing, and do not constitute financial, legal, or professional advice. Actual results vary by organization. Staffbase accepts no liability for decisions made in reliance on these estimates.
A complete intranet ROI assessment spans three dimensions
Consolidation, efficiency, and retention each contribute to the total return, and a credible business case accounts for all three.
Infrastructure consolidation
Staffbase consolidates what overlaps and connects what remains, absorbing tools that would otherwise need their own license and login. Every tool or service you retire is a real savings line, and organizations doing this most commonly retire email newsletter tools, digital signage, printed magazines, task management apps, emergency alert systems, and translation services.
Operational efficiency
Staffbase gives teams native tools to digitize operational work directly, while also integrating with the systems they already rely on, extending its reach well beyond communication into daily operations. Manual processes quietly eat up time and budget. Digitizing them recovers hours lost to manual work like digital forms and shift scheduling. It also eliminates direct costs like payslips and onboarding, and helps avoid compliance incidents through frontline training.
Turnover reduction
Staffbase connects every employee group, from headquarters to frontline, on one platform. Replacing an employee is one of the most quantifiable hidden costs in any organization, often driven by unclear expectations, lack of recognition, poor internal communication, and how hard it is to simply get work done. Staffbase addresses this by giving every employee clarity, voice, and belonging.
What makes a business case credible
Ensure data quality
The Staffbase ROI calculator draws on the most credible sources available, like McKinsey's research on information search time and Eurostat's labor force data, not vendor-only benchmarks. But even the best market data is only a starting point: real figures, like your actual absence rates, salary bands, or current tool costs, will always sharpen the estimate, so we recommend adding your own numbers wherever you have them.
Start with conservative calculations
The exact benefit an EX platform delivers differs from company to company, depending on your tools, processes, and requirements. Digital forms might cut processing time by 30% for one organization and 50% for another. Every scenario in this calculator, Conservative through Bold, is grounded in defensible assumptions so you can be precise about the opportunity without overpromising to your stakeholders.
Productivity realization factor
Time saved doesn't convert one-to-one into cost savings, since recovered minutes return in scattered increments rather than consolidated hours employees can redirect to other work. If digitizing HR FAQ responses saves an employee 15 minutes a day, we count only about half of that as realized savings. We apply this same 50% realization factor to every time-based estimate so it doesn't overstate the numbers.
Mister Car Wash operationally aligns all their frontline workers
Mister Car Wash replaced scattered manual updates with Staffbase, giving 5,000+ frontline workers a single mobile app for operational updates with no desktop or work email required, and maintains 93% active users today.
American Electric Power cuts site sprawl for the frontline
American Electric Power replaced 540 intranet pages scattered across 127 department sites with Staffbase, cutting site sprawl by 76% to just 31 sites and giving every employee role-organized information the moment they log in, reaching 97% company-wide registration, including 94% of frontline staff, within 90 days
Frequently asked questions, answered
How do enterprises calculate ROI for an intranet and employee communications platform?
What is a realistic ROI for an intranet implementation?
What metrics should I track to measure intranet ROI?
How long does it take to see ROI from an intranet?
We already have Microsoft 365. Why would Staffbase generate savings?
Does intranet ROI differ for frontline workers vs. desk workers?
How do I justify an intranet investment to the C-suite?