Career Pivots and Purpose: CEO Stacey Tank’s Approach to Building Inclusive Brands

In this episode, CEO Stacey Tank shares her career journey, storytelling's power, and how inclusivity and purpose shape leadership.

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Description

Join Staffbase Senior Internal Communications Manager Lottie Bazley as she speaks with Stacey Tank, CEO of Bespoke Beauty Brands, about her varied career journey from corporate finance to redefining the beauty industry. With a background that spans GE, Heineken, and The Home Depot, Stacey shares how each pivot has shaped her approach to business transformation — with storytelling remaining a central tool for building connection and brand loyalty. 

Stacey dives into the future of retail through social selling, revealing how smaller brands are finding success alongside industry giants. She also discusses her commitment to creating purpose-driven, inclusive brands that resonate with diverse audiences and reflect real-world values. Beyond her role as a CEO, Stacey is a passionate advocate for youth mental health, championing community initiatives and digital safety to support young people in navigating today’s tech-driven world. This inspiring conversation highlights the power of authenticity, inclusivity, and purpose in leadership.

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Selected People, Places & Things Mentioned:

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Follow the host and guest: 

Lottie Bazley: https://www.linkedin.com/in/lottie-bazley-736633112/

Stacey Tank: https://www.linkedin.com/in/staceytank/

Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club

Follow Staffbase:

LinkedIn: https://www.linkedin.com/company/staffbase/

YouTube: https://www.youtube.com/c/Staffbase 

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About Staffbase:

Staffbase is the fastest-growing employee communications cloud, equipping many of the world’s leading companies with solutions to inspire every employee with motivating communication. With almost 3,000 customers, Staffbase helps organizations such as Adidas, Alaska Airlines, Audi, Blue Apron, DHL, and Whataburger to inspire their people to achieve great things together. Staffbase connects companies with their employees through a branded employee app, intranet, email, SMS, digital signage, and Microsoft 365 integrations, all of which can be managed through a single platform. In 2023, Staffbase was named a leader in the 2023 Gartner® Magic Quadrant™ for Intranet Packaged Solutions. Staffbase has also received the 2024 Choice Award for Intranet and Employee Experience Platforms from ClearBox.

Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Please visit staffbase.com for more information.