The Power of Purpose: Building a Social Enterprise with Cecilia Crossley

Join Neil Morrison and Cecilia Crossley as they explore purpose-driven storytelling, social impact, and how HR leaders can drive meaningful change.

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Description

In this episode of Aspire to Inspire, Staffbase Chief People Officer Neil Morrison talks with Cecilia Crossley, founder of the social enterprise From Babies with Love and host of the How HR Leaders Change the World podcast. Cecilia shares her journey of building a business that channels 100% of its profits to support orphaned and abandoned children globally. With stories that range from early challenges to her motivation for using business as a force for good, Cecilia highlights how thoughtful communication can align business impact with social change.

Through this conversation, Neil and Cecilia delve into the power of purpose-driven storytelling, the significance of the UN Sustainable Development Goals, and the role of HR leaders in transforming workplace culture. Cecilia also discusses the meaningful impact of From Babies with Love’s mission on employees and corporate clients alike, bringing together purpose and profitability.

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Selected People, Places & Things Mentioned:

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Follow the host and guest:

Neil Morrison: https://www.linkedin.com/in/neil-morrisonstaffbase/

Cecilia Crossley: https://www.linkedin.com/in/cecilia-crossley-57682161/

Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club

Follow Staffbase:

LinkedIn: https://www.linkedin.com/company/staffbase/

YouTube: https://www.youtube.com/c/Staffbase

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About Staffbase:

Staffbase is the fastest-growing employee communications cloud, equipping many of the world’s leading companies with solutions to inspire every employee with motivating communication. With almost 3,000 customers, Staffbase helps organizations such as Adidas, Alaska Airlines, Audi, Blue Apron, DHL, and Whataburger to inspire their people to achieve great things together. Staffbase connects companies with their employees through a branded employee app, intranet, email, SMS, digital signage, and Microsoft 365 integrations, all of which can be managed through a single platform. In 2023, Staffbase was named a leader in the 2023 Gartner® Magic Quadrant™ for Intranet Packaged Solutions. Staffbase has also received the 2024 Choice Award for Intranet and Employee Experience Platforms from ClearBox.

Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Please visit staffbase.com for more information.