Hitachi, Innovation & Influence: Modernizing Internal Communications Globally with Stephanie Roberts

Explore internal comms with Hitachi’s Stephanie Roberts: CEO alignment, AI limits, storytelling, and frontline engagement strategies. Watch now!

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Description

Join Staffbase Head of Content Brian Tomlinson as he speaks with Stephanie Roberts, Head of Global Communications at Hitachi Industrial Equipment Systems, to explore the evolving role of internal communications in modern organizations. Stephanie shares insights on why comms should report directly to the CEO, how to influence leadership, and why AI still can’t replace human connection.

In this episode, Stephanie unpacks the challenges of engaging frontline workers, the importance of cultural nuances in global comms, and how storytelling can make even the most technical products compelling. She also reveals why every executive needs to be active on LinkedIn — and how communicators can make it happen. Whether you’re leading comms, advising executives, or rethinking your internal strategy, this conversation is full of actionable insights to help you drive real impact.

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Selected People, Places & Things Mentioned:

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Follow the host and guest:

Brian Tomlinson: https://www.linkedin.com/in/briancatomlinson/

Stephanie Roberts: https://www.linkedin.com/in/stephanieeroberts/

Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club

Follow Staffbase:

LinkedIn: https://www.linkedin.com/company/staffbase/

YouTube: https://www.youtube.com/c/Staffbase

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About Staffbase:

Staffbase is the fastest-growing employee communications cloud, equipping many of the world’s leading companies with solutions to inspire every employee with motivating communication. With almost 3,000 customers, Staffbase helps organizations such as Adidas, Alaska Airlines, Audi, Blue Apron, DHL, and Whataburger to inspire their people to achieve great things together. Staffbase connects companies with their employees through a branded employee app, intranet, email, SMS, digital signage, and Microsoft 365 integrations, all of which can be managed through a single platform. In 2023, Staffbase was named a leader in the 2023 Gartner® Magic Quadrant™ for Intranet Packaged Solutions. Staffbase has also received the 2024 Choice Award for Intranet and Employee Experience Platforms from ClearBox.

Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Please visit staffbase.com for more information.