Global Study Launch: The Frontline Experience In 2027

Frontline employees have more technology, more channels, and now more AI at their disposal than ever before. But is work actually getting easier?

New research commissioned by Staffbase and conducted by Forrester Research reveals a significant opportunity to rethink the frontline experience. More than half of frontline workers and managers receive critical company news and information across six or more channels. Employees regularly encounter conflicting or outdated answers, and many still turn to managers and coworkers simply to figure out what they need to know. As AI enters the workplace, organizations face a choice: add yet another layer of complexity, or use this moment to fundamentally improve how frontline employees access information and get work done.

Join us for the global launch of this new Forrester research as we unpack the findings and explore what they mean in practice. We’ll examine what a more unified, trusted, and intelligent frontline experience could look like, and the practical steps organizations can take now to turn better access to information into greater confidence, faster execution, and a better employee experience.

We'll dive into:

‼️ Why the frontline is at an inflection point. See how the collision of fragmented communication, disconnected systems, and AI is reshaping what frontline digital experience.

💰 The hidden business cost of information fragmentation. Explore what happens when employees can't confidently find the right answer. From dependence on managers to slower decisions, errors, and lost productivity.

👷🏼‍♀️ What frontline employees actually want next. Discover where employees see the greatest value in bringing information, communication, AI, and everyday work together in a more unified experience.

🚀 How to act on the opportunity now. Walk away with practical priorities for reducing fragmentation, strengthening trust in information, and building an experience foundation that makes AI useful to frontline employees.