Crawl → Walk → Run: Moving from communication to knowledge to action for your frontline workforce

Most organizations want to give frontline employees more value over time, but few have a framework to follow. Many get stuck in the pilot phase, with a good start and no clear next step.

Join us to explore Crawl → Walk → Run, a practical framework for growing a digital program from communication to knowledge to action. You’ll see how each level adds value for employees when it’s delivered in one centralized experience. You’ll also hear how Brussels Airlines made each move, from first use case to AI-powered knowledge and action for the frontline employees.

Who should attend

Internal communications and employee experience leaders, HR and frontline operations teams, and anyone responsible for reaching employees who don’t sit at a desk.

What you’ll take away

1️⃣ Why programs stall after the pilot, and how a clear framework keeps them moving

2️⃣ How communication, knowledge, and action each add value for employees, and why a centralized experience multiplies it 

3️⃣ How to define the added value at every step, so you know what “better” looks like before you expand 

4️⃣ How to move from communication to knowledge, and from knowledge to action, with AI capabilities and integrations that help employees find answers and get work done 

5️⃣ How early proof creates internal demand, so colleagues ask for the next step