James Baffa
Managing Director, CRA, Inc.
LinkedInJune 25, 2026
AI EXchange: The Skills Workshop for Modern Communicators LIVE WEBINAR
A two-hour skills workshop for internal communicators ready to move from AI curiosity to confident practice — covering GenAI foundations, information findability, and measuring AI trust.
Event information
June 25, 2026
4:00 PM
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6:00 PM - CEST
LIVE WEBINAR
You're not behind on AI. But you could be building faster.
Internal communicators are already using AI, but knowing which tools to reach for, how to earn employee trust, and how to make information actually findable? That's a different skill set.
AI EXchange is a two-hour, skills-focused workshop designed for communicators who want practical frameworks, not just inspiration. Walk away with three concrete skills: a foundation in GenAI for your daily work, a blueprint for ending the information scavenger hunt for every employee in your organization, and a model for capturing and measuring AI trust in your organization.
3 skills you’ll take with you:
🤖 A GenAI foundation: Practical use cases and the human factors that make AI-assisted communications actually work
🗺️ A single source of truth blueprint: How to structure information so employees stop hunting and start finding
🤝 A trust measurement model: How to build and track organizational confidence in AI, from baseline to buy-in
Speakers
Agenda
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Welcome to AI EXchange: The Skills Workshop!
Set the stage for two hours of practical, skills-focused learning built for communicators navigating the age of AI.
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GenAI Foundations for Communicators
Most communicators are already experimenting with AI — but without a strong mental model for how it actually works, it's hard to know when to trust it, when to push back, and how to get the most out of it.
In this session, our partner, Jamie Baffa with CRA, Inc., covers the three things every communicator needs to use GenAI with confidence: how AI models are built and what that means for their capabilities and limitations; a practical look at leading tools, real use cases, and strategies for working with them effectively; and an honest conversation about the human factors, from the risk AI poses to our critical thinking skills, to the harder questions around authenticity and trust in AI-assisted communications.
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Stop the Scavenger Hunt: Creating a Single Source of Truth for All Employees
When employees can't find the right information, they stop trusting the channel that was supposed to give it to them.
In this session, Brussels Airlines joins Kevin Hähnlein, Principal, Strategic Advisory at Staffbase, to share how they tackled one of the most persistent challenges in internal communications: making information consistently findable, trustworthy, and current, for every employee, not just the ones at a desk. They'll walk through what it actually took to create a single source of truth: how they structured content, built governance, and rolled out an AI assistant that delivered answers.
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Building and measuring organizational trust in AI
Deploying AI is the easy part. Getting your organization to trust it, and tracking whether that trust is growing, is where most comms teams get stuck.
Karen Downs, Staffbase’s Senior Advisor of Strategic Communications introduces her model for capturing and measuring AI trust inside organizations: how to establish a baseline, what signals to monitor, and how to turn trust-building into a repeatable practice rather than a one-time campaign. Whether your organization is in early exploration or active rollout, you'll leave with a clear framework for turning employee sentiment into action.
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Close & Key Takeaways
Wrap up with key takeaways, next steps, and an exclusive resource to keep building your AI skills.