Build vs. Buy: What Really Matters in AI-Era Employee Comms

The biggest misconception is that writing code was the problem in the first place.”

That's one of the points Deane Barker, Director of Applied Innovation at Staffbase, raises in this candid conversation with Ramak Salamat, Vice President APJ at Staffbase, about the future of employee communications.

With AI making it easier than ever to build software, more organisations are considering developing their own intranets and employee apps. But what happens after launch? Who maintains them? And most importantly, will employees actually use them?

In Build vs. Buy: What Really Matters in AI-Era Employee Comms, Deane and Ramak challenge some common assumptions about building in-house, from the hidden costs of poor software to the risks of chasing the next shiny technology.

Watch the conversation and discover why the most important question isn't “Can we build it?” but “Should we?