Communication Alone Isn’t the Finish Line: Moving Employees to Knowledge and Action

What if reaching every employee isn’t enough anymore? For frontline employees, receiving a message is often just the beginning. They still need to find answers, navigate systems, and get something done. The next opportunity for communicators to deliver a great employee experience? Closing the gap between knowing and doing.

In this session, we’ll look at brand new new research commissioned by Staffbase and conducted by Forrester Research that uncovers the challenge—and opportunity—for communicators, walk through best practices for designing frontline-first experiences, and get inspired by real-world examples from companies evolving their communications programs from reach to knowledge to resolution.

What you'll walk away with:

The case for "why now" to move from communication to action, backed by new research commissioned by Staffbase and conducted by Forrester Research

A blueprint for designing digital experiences for your hardest-to-reach employees first, instead of retrofitting for them later

Concrete "crawl, walk, run" examples: examples of how real companies are taking their first steps with knowledge and action use cases to inspire your own journey