Max Burgers now connects with all its employees in a clear and engaging way, making their unique company culture even stronger, thanks to Staffbase.
Headquarters:
Stockholm, Sweden
Founded:
1968
Company size:
7,500+
Industry:
Food Service
Max Burgers, founded in 1968 in northern Sweden, quickly grew from a single restaurant into one of the country’s most beloved burger chains. Today, it’s a global brand with over 170 locations, 7,400 employees, and €400 million in annual turnover. Still family-owned, the company is led by the founder’s sons, continuing a legacy of quality and customer satisfaction.
Communication heavily relied on printed magazines issued only five times a year
Fragmented comms and no central place
Dispersed, mainly front-line/on-the go restaurant employees
Growing need for scalable, effective communication due to rapid global expansion
Implementing Staffbase significantly improved our ability to communicate directly and authentically with all our employees. Our leadership engagement and employee interactions have reached unprecedented levels.
Leadership Team
Max Burgers
97 %
employee registration rate on the platform
86 %
monthly activity rate
11 months
from kickoff to launch
Centralized and interactive digital platform replacing fragmented print and ad-hoc channels
Comprehensive onboarding strategy, including competitions and simplified registration
Strong and visible support from top leadership and company owners
Data-driven approach to measure and enhance engagement consistently
Targeted content strategy
Localised content: dedicated restaurant pages - Prioritising frontline workers from the start ensured the platform addressed their unique needs and was widely adopted.
With Staffbase, Max Burgers established a consistent and engaging internal communication environment. This central platform became the go-to source for all company-wide information, significantly enhancing employee connection and engagement while preserving their distinct culture during global expansion.
Max Burgers successfully transformed its internal communications, leading to a significantly strengthened organizational culture. All employees, from frontline to executive, now feel more connected and aligned with company values. This digital approach boosted leadership visibility, improved morale, and enhanced two-way dialogue. Continuous content refinement and regular editorial meetings ensure sustained employee engagement and operational efficiency. The platform is seen as a tool that will grow with the company, evolving to meet their future communication needs and support company growth
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