Tabcorp’s Winning Bet on Employee Engagement: Reaching 96% Daily Active Users

Tabcorp is Australia’s leading wagering, gaming, and entertainment company, operating digital wagering platforms, retail outlets, racing operations, and 24/7 broadcast and gaming services. Guided by its strategic pillars—Omnichannel Customer Experiences, Innovation and Growth, and Industry Sustainability—Tabcorp focuses strongly on innovation, digital transformation, and connecting its people.

This made Tabcorp a natural fit for Staffbase: as Tabcorp delivers seamless customer experiences, Staffbase enables the company to create the same high-quality connection internally through a modern, flexible communications platform.

Staffbase enabled employees to actively celebrate each other and leaders to share authentic stories. Through Staffbase Employee App, new hires were welcomed by colleagues, wins were amplified across the organisation, and leadership became visible through regular video and posts. The result: a culture where employees feel genuinely seen and connected, not just informed.

Communication was fragmented and left employees overwhelmed or uninformed. With Staffbase, communication is now tailored by urgency and impact: quick posts for fast updates, full campaigns for important news, multimedia storytelling for engagement. Employees get the positive reinforcement they need ("quick sugar hit" of positivity) while feeling genuinely closer to leadership and the broader organisation.

What started as a solution to fragmented communication is evolving into a platform that powers authentic connection at scale. 

• AI will amplify storytelling. AI-powered tools help communicators create content faster while maintaining Tabcorp's authentic voice.

• True scale means reaching everyone. Focussing on increased adoption in frontline employees, ensuring equal access to company culture and leadership- regardless of role or location.