Connect people, content, and tools
Reach teams wherever they work
Send targeted internal emails
Publish once, reach everyone
The right answer, every time
Onsite updates for your teams
AI-native content management
Personalized audio briefings
Town halls finally reach everyone
How InForm Transformed Internal Communications
From static intranet to a dynamic culture hub, discover how they reimagined the digital workplace to connect, engage, and empower employees across Australia.
Headquarters:
Melbourne, Australia
Founded:
1964
Company size:
3,000
Industry:
Gaming & Entertainment
Tabcorp is Australia’s leading wagering, gaming, and entertainment company, operating digital wagering platforms, retail outlets, racing operations, and 24/7 broadcast and gaming services. Guided by its strategic pillars—Omnichannel Customer Experiences, Innovation and Growth, and Industry Sustainability—Tabcorp focuses strongly on innovation, digital transformation, and connecting its people.
This made Tabcorp a natural fit for Staffbase: as Tabcorp delivers seamless customer experiences, Staffbase enables the company to create the same high-quality connection internally through a modern, flexible communications platform.
Modernising internal communications
The leadership strategy wanted to shift and reflect Tabcorp’s culture and digital-first mindset. The prior served mainly as a content repository with minimal two-way engagement. Employees consumed content rather than contributing.
Reaching a diverse workforce
With thousands of employees across venues, call centres, studios, racing operations, and corporate offices, Tabcorp needed a mobile-first solution that connected both frontline and desk-based staff.
Strengthening culture & retention
The company sought tools to reinforce community, celebrate wins, and lift engagement across all roles and locations.
Employees welcome new hires with comments and posts.
More storytelling and celebration of wins.
Leaders are more visible through video and regular posts.
InForm provides a “quick sugar hit” of positivity.
Staff feel closer to leadership and the company at large.
Combining InForm, a branded Employee App/ Intranet, and Staffbase Employee Email enables communication tailored by urgency and impact (from simple posts to full campaigns).
Supports competitions, celebration events, and multimedia storytelling.
Improved retention supported by stronger engagement.
Employee-generated stories enrich corporate communications.
96 %
Daily active users
27 %
Engaged users
88 %
Interaction rate
Tabcorp sees InForm as a continuously evolving platform. Future areas of focus include:
AI-powered comms support: Using Copilot to draft content, summarise messages, and maintain the Tabcorp voice.
Deeper platform integrations: Strengthening the connection between InForm and Staffbase Email.
Continuous innovation: Leveraging regular Staffbase releases to meet rising employee expectations.
Frontline adoption: Increasing usage among non-desk employees to ensure equitable access to information.
We wanted something modern, sleek, and exciting that would reflect our identity as a tech-led entertainment business. InForm has delivered exactly that.”
Laura Mitchell
Senior Employee Communications Partner
InForm is a living, breathing system that evolves with our people. It’s not just about news – it’s about connection.”
Sam Brusasco
Employee Communications Partner
Innovation-first platform
with frequent feature releases
Mobile-native experience
ideal for deskless teams
Powerful analytics
to track engagement and shape strategy
Scalable infrastructure
that grows with Tabcorp’s workforce
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