Ep 2: Flatten The Curve

Dissecting the comms campaign that changed the world

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Description

How do you get every single person on the entire planet to change their behavior? And what do you do when the stakes are life and death? Sounds impossible, right? Maybe. Or maybe not. One global communications campaign came close with just a GIF and three little words: Flatten the curve. 

In this episode of Infernal Communication, host Kyla Sims sits down with microbiologist and science communicator Dr. Siouxsie Wiles to talk about arguably the most successful communication campaign of our generation. Together Kyla and Dr. Wiles walk us through the journey of collaborating with award-winning illustrator Toby Morris to make "flatten the curve" go viral and potentially saving millions of lives, to the aftermath and fallout.

Our Guests

Dr Siouxsie Wiles MNZM

Microbiologist and associate professor at the University of Auckland

Dr Siouxsie Wiles MNZM studied medical microbiology at the University of Edinburgh, followed by a PhD in microbiology at the Centre for Ecology and Hydrology in Oxford and Edinburgh Napier University. She is currently an associate professor at the University of Auckland. There she heads up the Bioluminescent Superbugs Lab where she and her team make nasty bacteria glow in the dark to find new antibiotics and to better understand how bacteria become more infectious. Siouxsie has won numerous awards for both her science and her science communication, including the New Zealand Prime Minister’s Science and Science Communication Prizes. In 2017 she published her first book, ‘Antibiotic resistance: the end of modern medicine?’ and in 2019 was appointed a member of the New Zealand Order of Merit for services to microbiology and science communication. When the pandemic arrived, Siouxsie joined forces with Spinoff cartoonist Toby Morris to make the science of COVID-19 clear and understandable. Their award-winning graphics have been translated into multiple languages and adapted by various governments and organisations around the world. Siouxsie was the Supreme Winner of the Stuff Westpac 2020 Women of Influence Award, named by the BBC as one of their 100 influential women of 2020, and in 2021 was named Kiwibank New Zealander of the Year.

Twitter: @SIouxsieW

Website: https://www.superbugslab.org/

Toby Morris

Creative director, The Spinoff

Toby Morris is an Auckland based cartoonist, illustrator and writer best known for non-fiction comics that investigate political and social issues. He produces the monthly comic series The Side Eye, published by The Spinoff, and is a four time winner Best Artwork/Graphics; at the New Zealand media awards, and Cartoonist of the Year; winner for 2019 and 2020. He has written and illustrated several kids books and three graphic novels, including 2019's Te Tiriti O Waitangi.

Throughout the Covid-19 pandemic he has colloborated with Dr Siouxsie Wiles, producing graphics that have been viewed millions of times around the world, and he is now producing graphics and animated videos for the World Health Organisation. In 2022 he won The Prime Minister's Prize for Science Communication.

Twitter: @xtotl

Instagram: @xtotl

Website: https://thespinoff.co.nz/authors/toby-morris