A woman with long dark hair and a black jacket smiles softly, sitting against a plain white background.

Kinjal Shah

Head of Marketing, Asia Pacific

Kinjal is an enterprise technology marketing leader with a proven track record of scaling brand presence and pipeline growth across diverse international markets. Currently serving as the Head of Marketing for the APJ region at Staffbase, Kinjal drives the overarching regional marketing strategy across Australia, Asia and Japan to champion the future of work and employee experience.

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People and Culture
 

In an era defined by rapid digital transformation and economic volatility, the Executive Priorities for the Next Digital Workplace Era 2026 provides a critical analysis of how Australian organisations, particularly those within the ASX 100, are navigating the intersection of technology and human capital. The findings reveal a strategic paradox: while leaders are obsessed with digital growth, they are systematically under-prioritising the cultural foundations required to achieve it.

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Strategic Narrative
 

In the current landscape of rapid technological evolution, Australian organisations are facing a critical crossroads. The Executive Priorities for the Next Digital Workplace Era 2026 highlights a profound tension between aggressive digital transformation and the human elements required to sustain it. As leaders grapple with complexity, a new leadership paradigm is required to bridge the widening chasm between executive data and employee reality.

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AI
 

As we navigate the midpoint of the decade, a startling paradox has emerged in Australian boardrooms. According to the Executive Priorities for the Next Digital Workplace Era 2026, while Digital Transformation is cited as the top strategic priority for 18% of leaders, the very foundation required to sustain that change, People and Culture, has plummeted to the bottom of the list. It’s now prioritised by only 6% of executives

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