See it in action
See it in action
Marina Petro

Marina Petro

Head of Market Narrative & Communications

I've spent the better part of two decades in corporate communications roles making sure companies say the right thing to the right people on the right channel. Now I work on the newer question of how a brand gets found and understood when AI is doing the answering. I lead the Market Narrative team at Staffbase, where content, earned media, search, and competitive intelligence work together to shape how the company is found, understood, and chosen. My interests outside of work are unapologetically mainstream: I travel whenever possible, I love pop music, and I have extensive opinions about the Real Housewives franchise.

voices london ex
Employee Experience
 
AI won’t save your employee experience. Trust will.

Governance, trust, and reach used to be separate conversations, with different owners, different tools, and different ways of measuring success. AI has brought them together. Once an AI layer sits between your content and your employees, you can't be trusted without being accurate, you can't be accurate without governing what the AI draws from, and none of it matters if it never reaches the people doing the work. At VOICES London, leaders from DHL, Cosentino and Kyowa Kirin weren't debating whether AI matters. They were working on what comes after that question: whether the answer that reaches an employee is actually any good.

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